Case Study

Plano Profile

Web Site Design



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Objective / Background
Plano Profile is an upscale magazine published by Wishbone Graphics with a monthly distribution of over 60,000 copies. One objective was to create a site that was very easy to update by Wishbone Staff. With new advertisers, articles and special features that are added each month we needed to create a site that effectively featured all aspects of this upscale magazine.
It was important that the site visitors be able to find the current articles as well as any published previously; therefore a search function was also necessary. It was also requested that we make it apparent that Plano Profile was one of the 5 companies under the wishbone graphics brand.
 

Solution 
Our solution incorporated our Atomic News Manager (web-based CMS system), Atomic Banner Manager and extensive use of include files and drop down menus. We proposed a concept that features the current month's feature articles across the top with all of the standard 'department' areas down the side. Atomic also created a top banner that spans the top of each of the 5 sites we created for Wishbone Graphics to establish the Wishbone umbrella of companies.

Results
Site visitors and magazine readers have reported that the site is easy to use, online requests for advertising rates is up. Wishbone has also reported that this site is much easier to update than the previous site. Page views and repeat visitors have both increased with the new development as well.