Local Dallas SEO has become one of the more important elements of digital marketing strategies for our clients. Consumers today want to find businesses that cater to their present location. And that’s why businesses need to employ local SEO to optimize their presence for a specific location. With the use of local Dallas SEO, your business will show up in local listings such as Google Maps.
As consumer shift towards mobile devices to access the internet, location has become something that small businesses can’t ignore when planning their SEO strategies. When Google released its search algorithm update last Fall 2016 known as Penguin 4.0, review sites and local results were given priority in results ranking.
Google also released the My Business Guidelines that gave businesses tops on how to implement local SEO practices. If you’re looking for the best strategy agency for Dallas SEO, look no further! Below are some of the things that small business needs to know about local SEO.
Just like any other SEO campaigns, the first step is to start on your own website. Ensure that you make changes to the pages that will make the site relevant to the location you are targeting. There are several on-page elements that you need to take into account. One of the elements is the title tag. By including the location in the title tag, you allow search engines to associate the website with the location.
If the business covers various areas, then include the country listing instead of individual towns or cities. Listing all the towns or cities will make the title tag look like spam. They will also take up vital character space in the title tag.
The Meta Description might not be a factor in the ranking of the page in search results; it should still include the location to help with the local Dallas SEO. Make the most out of the 155 characters for the description.
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Basic Page Content for Local SEO
The page must include the full address and a local phone number. This is vital if you are targeting local customers. It is recommended to place this information on the footer of the website so that it will appear on all the pages.
Make sure to include local Dallas content on your pages. Giving users more information about the Dallas area will help Google understand you’re an authority in the area and in your industry.
Location Based Pages and Keywords
The location should be treated as one of the important keywords when you are writing the copy of your website. Make sure that you apply the best SEO practices when writing content for the website. That way you will rank high when local consumers search for the products or services you have to offer.
Make sure not to duplicate content on every location page. Google will penalize sites that it thinks are “keyword spamming” in order to rank better in local regions.
These are the things that you need to know about local SEO. If you still have questions about the topic, you can consult with Atomic Design and Consulting – a local Dallas SEO provider. We can help you develop a strategy for a local market and/or keywords. If you want to take your digital marketing to the next level, we can help you achieve power digital marketing results!