Ah, remember the good old days? Print advertising, TV commercials, maybe some billboards? All of your sales conducted in person, over the phone, or via a catalog? There was a time when business owners didn’t have to think at all about websites, social media, mobile apps, or anything else that falls under the banner of website design.
Don’t let nostalgia get you too weepy about the days gone by. Today’s companies have incredible opportunities because of their websites.
Your website is the single most important inbound marketing tool you have at your disposal. In today’s marketplace, when customers value relationships between themselves and the brands they support, having a great website is about so much more than just providing the basic information about your company, your location, and your products.
It is about building a connection between yourself and the visitors to your site, and it is about using the conversion funnel effectively to get your shoppers to become buyers.