Getting started with an inbound marketing game plan
Mike Tyson was famously quoted for saying “everybody has a plan until they get punched in the mouth.”
Maybe you’ve been in a mid-week marketing huddle full of optimistic and zealous thinkers and now it’s time to start executing those great ideas. Now that you’re back at your desk, it’s time to get started – but where? How?
Depending on your position and purview, you might have experience running an inbound campaign – or maybe you’ve never created one before. Either way, your team is counting on your creative / genius ideas to start moving the needle for the company.
Where to start
First and foremost – make sure you fully understand the inbound marketing methodology.
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. – via HubSpot
The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer’s journey with you.
Create a plan
- Build Your Team
- Find the right people to help build the campaign. You’ll need both creative and technical help – web developers, content writers, designers, marketing strategists, etc.
- Assess the current content marketing
- As you get started – inventory any assets your company has created that can support the campaign.
- Define the campaign goals
- Which stage are you engaging at? Awareness, Consideration, Decision? Make sure you know how the content will engage at each stage of the buyer journey.
- Build the game plan
- Create a document that’s shared internally for reference. Make sure the buyer personas, journeys, content offerings, value props, and timelines are written down. Don’t forget to include your goals so the team is clear on the success metrics.
- Campaign Launch
- After the plan is set – hit the launch button. Be sure to track your progress in real time and make adjustments on the fly.
Free resources to get started
- Atomic – download our free inbound marketing game plan
- HubSpot – learning everything you wanted to know and more from the HubSpot Academy
- Content Marketing Institute – learn about how great content resonates with your audience on different platforms
Interested in Inbound Marketing? Learn more about Atomic as a Dallas inbound marketing agency.