Industry: Technology, SaaS
B2B Technology & SaaS
Comosoft is a leading technology provider for product data management and multichannel media production in consumer goods, retail, catalog, and industrial industries. Comosoft’s LAGO software is a fully integrated DAM & PIM system that allows Fortune 500 companies like Home Depot, Kroger, etc, to automate production workflow and version control of print and digital catalog publishing.
In 2019, Comosoft came to Atomic Design and Consulting to improve their global footprint to break through to a whole new set of prospects. By creating a solid inbound strategy, establishing SEO, deploying growth driven design, we helped this innovative tech company increase leads, increase qualified traffic and improve their digital footprint.
Limited Budget and Content
The technology market is crowded. To be more specific, the marketing technology market is very crowded. Our work began with identifying business problems the product solves and building a story around that. Another significant challenge Comosoft faced on the marketing front was that, unlike a tech giant, it did not have a large marketing team or budget. While the budget wasn’t necessarily nonexistent, it did not have the manpower to successfully execute and scale its inbound marketing strategies. Before we came on board, Comosoft spent a lot of effort on paid search campaigns that weren’t delivering the types of contacts it needed to generate pipeline and qualified contacts.
A Growth Strategy to Break Through
Our development and strategists started by mapping our a new website and establishing standard components of any inbound marketing strategy: personas, lead scoring, email campaigns, consistent blogging, premium content. HubSpot expertise, and so on. Part of the focus was highlighting what Comosoft’s software does and how it could help its target audience – something that was previously lacking. We implemented the following services:
Increased Lead Generation
Less than a year after partnering with Atomic, the site optimizations and inbound marketing tactis have driven increase organic traffice and a growth in leads generated. From 2021 to 2020, the number of new contacts generated each year has increased by 40%.
During the same period, organic search traffic has increased by 126%, due to a thorough SEO discovery process, keyword optimization, and creation of new on-site content. At the same time, engagement jumped, largely due to interactive content and buyer journey-aligned resources. Industry pages, blogs and solution pages account for more than 60% of on-page engagement.
Since beginning work with Atomic, Comosoft has been able to differentiate its product offerings. Buyer personas are now accessing education resources that help them clearly understand the solutions. With HubSpot fully integrated and the website optimized, Comosoft has the resources it needs to support more robust content creation and distribution plan – fed off of a renewed focus on conversion rate optimization. Overall, it now has the framework to carry itself well into the future.
Working With the Atomic Team
From day one, the Atomic team came in and did their due diligence to understand our business, taking time to create campaigns and content that engages prospects where they are at in the buyer’s journey – which is a critical aspect in making a multi-channel marketing strategy successful.
Through outstanding implementation and execution, Comosoft was able to drive organic traffic to its website that resulted in conversions and a pipeline growth. Stacy Pinkerton, the Atomic team lead and marketing strategist on the account, added: “Comosoft is lightyears away from where they were when we started with them in terms of getting traffic and increasing leads. Marketing has finally begun to addvalue to their business outcomes as a result.”
Atomic Design & Consulting is a full-service agency, and we provided a full-service strategy to help Comosoft achieve its overarching goals. We look forward to the implmentation of additional global and paid strategies on the horizon.