Less than a year after partnering with Atomic, the site optimizations and inbound marketing tactis have driven increase organic traffice and a growth in leads generated. From 2021 to 2020, the number of new contacts generated each year has increased by 40%.
During the same period, organic search traffic has increased by 126%, due to a thorough SEO discovery process, keyword optimization, and creation of new on-site content. At the same time, engagement jumped, largely due to interactive content and buyer journey-aligned resources. Industry pages, blogs and solution pages account for more than 60% of on-page engagement.
Since beginning work with Atomic, Comosoft has been able to differentiate its product offerings. Buyer personas are now accessing education resources that help them clearly understand the solutions. With HubSpot fully integrated and the website optimized, Comosoft has the resources it needs to support more robust content creation and distribution plan – fed off of a renewed focus on conversion rate optimization. Overall, it now has the framework to carry itself well into the future.