Vince Hagan
Industry: Manufacturing, E-Commerce
The Client
B2B Manufacturer & Online Retailer
Vince Hagan designs and manufactures all types of batch plants including mobile concrete batching plants, stationary concrete batching plants, central mix plants, paving plants, hydraulic self erect models, dust collectors, reclaim and conveying systems. We provide one-stop shopping which assures proper interface of all concrete batching equipment.
The Problem
Winning in a Niche Market
Not everyone is searching for a concrete batching plant, and those that are need their technical question or parts solution served up quickly. Vince Hagan is the leading innovator in batching plants and wanted their website to showcase their leadership in a crowded digital space.
Our Solution
Content, Optimization, and Shopping
Through the years with Atomic, Vince Hagan has relied on website design, SEO/PPC, and email marketing expertise to grow their market share. Once we gained their trust, we implemented core product pages with a sound SEO strategy and they have reaped the rewards! By combining efforts with site optimization, workflow developments, marketing automation, email marketing, and now eCommerce, Vince Hagan continues to lead and be where their customers are.
The Results
Explosive Growth
Since partnering with Atomic in 2013, the Vince Hagan Company has seen tremendous growth in their organic rankings – leading to an industry domination in search.
Since launching their online batching plant parts store, Vince Hagan has seen an online revenue increase of 350% in parts sales – 31% of that coming from organic search traffic alone.
Over the years, Atomic has built key pillar pages for the products that Vince Hagan offers. Pages like Concrete Batching Plants, Concrete Batching Equipment, and Mobile Concrete Batching Plants help grow traffic to the site by giving search engines a better answer to the user’s queries. The mobile plant page on the site grew by 20% in 2019 alone.
Vince Hagan is the #1 ranked website for a 100+ of search terms and is top 5 in hundreds more. The competition doesn’t come close to the kind of consistent exposure Vince Hagan has online.
Overall, things are great at Vince Hagan. Potential clients are finding answers to their questions, shopping for the parts they need, and contacting the team at Vince Hagan to get the best equipment they can. Since 2015, Vince Hagan has seen a sustained website traffic increase of 26% year-over-year!
The Experience
Working With the Atomic Team
From day one, the Atomic team came in and did their due diligence to understand the products, taking time to create campaigns and content that engages prospects where they are at in the buyer’s journey – which is a critical aspect in making a multi-channel marketing strategy successful.
Through years of dedicated and innovative effort, Atomic has grown the Vince Hagan brand to outperform the competition in any aspect of digital marketing.
The Work. Bespoke Creative Across Channels.
