Setup HubSpot Lead Scoring Quickly

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.

But once you have a lot of leads, you need to figure out who’s really interested in your product and who’s just starting to look around.

That’s where lead scoring comes in.

What is HubSpot Lead Scoring?

At its core, lead scoring is about setting up behavioral attributes on your website and assigned values to those attributes. If a visitor fills out the contact form on your website, you might give them a score of +10. If a visitors visits more than 5 pages, you might give them an added +3.

According to HubSpot, “Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate for the business.”

Watch the video below to get more information about why this powerful tool should be in every digital marketers tool kit.

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Video Transcript:

Hey Jeremy from atomic here. Today we’re talking about hubspot lead scoring, what it is and how to use it. So let’s jump it.

Okay, so here we go. Here is the hubspot marketing dashboard. Up here on the right hand corner there’s this little gear. I’m going to click that to get into my settings. On the left side I’m going to hit properties to jump into the properties and I’m going to search for hubspot score and that’s going to bring up this little property here. And if I scroll down, it’s going to give me some options down here to set some different positive and negative attributes. So hubspot lead scoring is they wait two score lead based on activities and things that happen on your website. So this could be anywhere, anything from, you know, somebody submitting a website form to visiting a certain page and everything in between. There’s so much that you can do with this to be able to set positive and negative attributes. The reason that this is so powerful is because it allows you to get a deeper insight into what people are doing on your website and to be able to let the, um, the more qualified leads in the more interest to the weeds looked at the top of the people that you should be paying the most attention to.

So we do that by setting positive attributes or negative attributes. Those positive attributes can be something like, so filling out a form. Now, if I wanted to set up a new form submission, if somebody submitted like just, let’s just say my contact form on my website, all of these options come up. I say add new set, I say form submission, and then it allows me to pick from all the forms that I have loaded into hubspot. This is just a demo account. So I’ve only got a couple in here, um, this, this default block. So if I, if I select that form and say, okay, if on any page, if somebody falls this out, I want to give them a score of 10. So I come up here, adjust this to 10, boom. And it’s saved. So anytime somebody fills out that form on the website, they’re automatically going to get a plus tense or on their contact record.

Um, it’s really cool that, that you can be able to do this. Again, you can get deeper insights and you can figure out who you should be spending more of your time on from a marketing sales perspective. Um, another quick example of this is like an email property. Like let’s just say you were marketing or, or going after big company and you already know their domain name. You can actually set a property in here and I’ve already done that. Just say if the contact email property equal to x, Y, Z or a t and or whatever, fill in the blank. You can actually set a score on that as well. So I’ve got this um, demo, um, contact cool [email protected] set to a score of one. So if the email is this and give them a score of one, when I say done and I hit save, Bam, that is, that is done and set.

So if I come in here into my contacts into this contact to demo portal, you can see here that this cool robot contact has a of one and all the rest of these contacts with our just our atomic accounts, our stuff to a sport zero. You can filter by this by just hitting the toggling this column to be at the top. And then you can figure out all the, uh, the top score people in your list of thousands of thousands of people at the top spot, at the very top, going all the way down their border. So anyway, it’s a really cool feature. It’s something that you can do. It doesn’t take a whole lot to set up. Hubspot has some really good templates and things that you can get started with. They make it real easy to, uh, uh, to basically set up some criteria out of the box. So anyway, that’s it. Thanks for watching. Just wanting to jump in and show you why it’s so cool and how you can set it up. If you have any questions, just leave a comment in the comments below. I’ll be happy to answer those questions and we will see you in the next block. I have a good day.