Beacon technology enables businesses to fulfill that need by sending notifications to their customers based on their proximity: welcome messages, discounts, important information, all delivered straight to the customer’s smartphone.
The Numbers Show
Beacons are the future of in-store marketing
Beacons are the most disruptive technology marketing has seen since the emergence of social media:
60 million beacons are predicted to be active by 2019
50% of the top U.S. retailers are testing beacons this year
Beacons increase interactions with advertised products by 19 times
Engagement with brand apps is 16.5 times higher when shoppers get a beacon message
30% of shoppers who received a “push ad” from an in-store beacon used that offer to buy something
1/3 of users would rather find information on a smart phone than ask a store employee
Smartphone users spend 25 – 50% more than non-users (via Sweet IQ)
We have experience with Facebook Beacons and Xone beacons allowing for custom messages and remarketing campaigns on Facebook and other digital marketing advertising arenas.
want to learn more?
If you’d like to learn more about how beacon technology can help your business, contact us today: