The Results

From below-average channel to sales-generating engine.

Less than a year after the audit, the new multi-channel program had transformed Awntech’s website from an underperforming line item into one of the business’s strongest engines for sales and growth.

124%+

Increase in online revenue and sales year-over-year

232%+

Increase in overall organic and paid website traffic

25%+

Lift in organic traffic to the deals and overstock page

28

Positions gained in Google for “retractable awnings”

*Specific revenue figures are kept private for competitive reasons, but the shape of the data tells the story on its own.

Awning_Homepage_Optimized

The Client

A premium awnings brand, ready to break through online.

Founded in 2003, Awntech is a leading designer and manufacturer of fixed metal and retractable awnings. The BEAUTY-MARK brand is known for premium canvas, stylish designs, versatile fabrics, and accessories used in residential and commercial settings nationwide.

Industry

Home Services, Retail & eCommerce

What We Do For Them

Email Marketing, Facebook Ads, Google Ads, Paid Media, SEO, Web Design/Development

Iphone Mockup Awntech new site

The Challenge

Standing out in a crowded e-commerce market.

The home goods e-commerce market is dominated by a handful of giant retailers, and Awntech needed to reach end consumers directly to keep growing. Their existing marketing program with a previous agency was generating activity but not the qualified traffic or sales the business needed. Three things had to change:

An honest audit first.

Before any new investment, the existing site, SEO, and marketing efforts needed a full technical and competitive review.

A multi-channel program built around revenue.

SEO, paid search, and email each tuned to drive qualified buyers, not just generic clicks.

Efficient spend that actually returned.

A marketing motion designed to grow revenue without scaling ad budgets unsustainably.

The Solution

Audit first. Then a multi-channel program focused on what actually drives revenue.

  • A comprehensive audit first: A complete automated and manual review of the website, SEO performance, and competitor landscape gave the new program a fact-based foundation and made every recommendation easy to defend.

  • Technical SEO and structural rebuilds: Structural and technical website updates produced an immediate lift in organic traffic and conversions, growing organic traffic 91% on its own before any paid spend kicked in.
  • PPC tuned for ROI
    :     Paid search campaigns focused on the high-intent buyers most likely to convert, keeping total ad spend at just 2.6% of revenue while transactions continued to grow.
  • Email marketing that nurtured every contact: A lifecycle email program kept new and existing customers engaged, contributing to a near 100% additional lift in transactions once it joined the mix.
  • A custom checkout experience: The branded checkout flow is streamlined and tuned to reduce abandonment on higher-ticket configurations.
  • A refreshed brand design: The cleaner, more modern look better reflects the quality of Awntech’s product line.

Ready to break through in a crowded market?

From SEO and paid search to email, inbound, and full web design, Atomic builds multi-channel programs that drive real revenue with smart, efficient spend.