How To Use the Power of Video In Your Marketing Strategy
Video content is practically a gold standard in the digital marketing space! When done right, it can capture the attention of the viewer in seconds and leave a lasting impression. Learn more about video marketing strategy in Part 1 [...]
Why Email is So Powerful for Marketing
No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email marketing campaign. You launch the campaign. You monitor the performance and tweak the future [...]
Keys to Being Recession-Proof: Marketing and Advertising
If you take a look at historic recessions, the most successful businesses were the ones that faced down the impossibilities with good strategies and positioned themselves for growth when the economy stabilized. Although it is unclear how the COVID-19-induced recession [...]
Why it’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic
It's a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it's natural to go into "hunker down" mode. It's [...]
Mindful Marketing Tips in the Age of of COVID-19
COVID-19 has pulled the e-brake on so many of our lives, businesses, and homes. As a society, we are used to going. Fast and furious, forward—and suddenly, we must stop to protect [...]
COVID-19 – Marketing Through a Pandemic
Marketing during a pandemic? Permission to adapt and proceed. Now is not the time to go silent. Online engagement is surging with social distancing in place. More people are spending more time on social media and accessing web-based resources [...]
State of Marketing 2020
Trends and data from over 3,400 global marketers plus progressive strategies from our experts and partners. What's Inside? Content Marketing Strategy Social Media Marketing Digital Advertising Web Strategy Search Engine Optimization Strategy Reporting and Attribution Strategy Email [...]
How to follow-up when a lead goes cold
When I was buying print ads I had a rep that would call and leave me voicemails like these: BEEEEEEEEEEEEP! “Hey, just checking in to see if you were planning to buy more ad space with us. I know [...]
5 Proven ROI Marketing Metrics That Make Inbound Marketing a No-Brainer
Did you know that when it comes to marketing for your company, you can actually spend less and get more? Yup. You read that right. The fact is, inbound marketing has changed the way we spend our marketing [...]
How Much Should You Budget for Web Design or Redesign? [2020 Update]
Everybody Likes To Save a Buck, Right? Plenty of companies start looking at designers for their newest projects by thinking first and foremost about cost. How much is this going to cost me? How much can I save if [...]