We leverage our SEO experience & data analysis to learn about your customers and how they interact with your brand on search & digital. Our initial research reveals the best target keywords for your brand that have a high volume of searches and can be expected to have “buyer intent.”
What is “buyer intent” and why focus on it?
Ranking for keywords with high search volume and low conversion opportunities will not move the needle! We make sure you rank for keywords that show actual purchase intent and buyer discovery. It does no good to get you a bunch of traffic if it isn’t actually going to convert!
We run tests that help determine how changes to your site affect the way users interact with the page. Do they stay longer? Did conversions lift? We’ll run these tests until we have statistically significant results, so you’ll know we’re making the right decisions for your brand.