The Results

Five months in, every single one is ahead of the prior year.

Since the December 2025 relaunch, the trend has been remarkably consistent, and the gap has continued to widen as the year has progressed.

40%+

Cumulative revenue growth across the first five months, year-over-year

5

Consecutive months outperforming the prior year since launch

25%+

Minimum monthly year-over-year lift

200%+

Peak month-over-year growth (single month)

*Specific revenue figures are kept private for competitive reasons, but the shape of the data tells the story on its own.

Awntech awnings outdoor retractable

“Client Testimonial

We Haven’t Had a Single Down Month Since Launch

Honestly we didn’t expect results this quickly. Since we went live in December, every single month has been up compared to the year before and it’s not slowing down. The dealers love the new portal, contractors can actually find what they need, and we’re not fielding nearly as many support calls as we used to. It just works the way it should have been working years ago.

The Client

A trusted name in outdoor shade, ready for the next chapter.

Awntech is a long-established manufacturer and retailer in the awnings and outdoor shade space, serving both individual homeowners and a nationwide network of dealers and contractors. Atomic Design and Consulting has partnered with Awntech for over seven years. We first served as the team behind their original WooCommerce storefront, and today we are their full-service digital partner across web, e-commerce, paid media, SEO, and email marketing.

Industry

Home Services, Retail & eCommerce

What We Do For Them

Email Marketing, Facebook Ads, Google Ads, Paid Media, SEO, Web Design/Development

Maui Awning

The Challenge

A platform built for yesterday’s business.

The WooCommerce site we built for Awntech six years ago served them well, but the world around it changed. Customer expectations climbed, mobile traffic kept rising, and Awntech’s growing product line increasingly pushed against what the legacy stack could elegantly support. By late 2025, three needs had become clear:

A modern shopping experience

Awntech needed a storefront that matched the quality of their products, with clean design, fast pages, and a checkout that converts.

A B2B-friendly platform

Dealers and contractors needed a way to self-serve quotes, pricing, and orders without tying up the internal sales team.

A modern foundation

The new platform needed reliable data, fast iteration, and modern integrations to support paid, organic, and email channels.

Destin Old Product PageShopify New Site Product Page (Awntech)

The Solution

A storefront, two B2B portals, and a marketing engine working as one.

  • Custom color and fabric swatches: Shoppers can preview real product variations instead of guessing from a dropdown.

  • Reworked product detail pages: Each page features clearer specs, stronger imagery, and a configuration flow that mirrors how customers actually decide.
  • Smarter product filtering: Shoppers can narrow by size, type, mounting style, fabric, and more without losing their place.
  • Improved on-site search: The new search returns relevant results, offers helpful suggestions, and creates far fewer dead-end queries.

  • A custom checkout experience: The branded checkout flow is streamlined and tuned to reduce abandonment on higher-ticket configurations.
  • A refreshed brand design: The cleaner, more modern look better reflects the quality of Awntech’s product line.

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