The Results

More inbound revenue, bigger deals, and a story that finally lands.

The redesigned website and FAQ page did not just look better. They moved the business forward in measurable ways across revenue, deal size, and content engagement.

169%+

Revenue increase from inbound website traffic

121%+

Lift in average deal size from inbound leads

18×

Growth in FAQ page views, from 69 to 1,241 year-over-year

Inclusion Is Profitable

The Client

A trusted name in payroll, ready to be known for much more.

Inova Payroll is a national provider of payroll and human capital management solutions, helping growing businesses across the country handle the people side of their operations: payroll, HR, time tracking, benefits administration, and more.

Industry

Financial Services, Professional Services

What We Do For Them

Google Ads, Paid Media, SEO, Web Design/Development

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The Challenge

A site that sold payroll, when Inova was selling much more.

Inova Payroll’s existing site and FAQ page were dated, hard to navigate, and stuck telling a payroll-only story for a company that had grown into a full HCM provider. Visitors were not finding what they needed, prospects were not converting, and the brand was not being represented at the level the business deserved. Three things had to change:

A repositioned brand story

that landed Inova as a national HCM leader, not just a payroll provider.

A modern, intuitive experience

with clean design and clear navigation that helped every visitor find what they came for.

A site engineered to convert

with smarter content, clearer cross-sell, and a layout that turned interest into qualified leads.

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The Solution

A full rebuild, anchored in repositioning.

  • Repositioned messaging and branding: Every page, headline, and call to action was rewritten to tell Inova’s full HCM story, not just the payroll one. The site now reflects the breadth of what they actually offer.

  • Comprehensive content strategy: Blogs, webinars, social feeds, and resource libraries give prospects, current clients, and future hires a clear window into Inova’s expertise across the full product suite.

  • A redesigned UI and UX: Clean visual design and intuitive navigation make it easy to find the right information fast on every device. The new FAQ page adds smart categorization and search so visitors can self-serve answers.

  • Built for upsell and cross-sell: The new site puts Inova’s full suite of products and services in front of existing clients, surfacing complementary solutions through case studies, product sheets, and contextual content.

Ready for a website that finally tells the right story?

From brand repositioning and full website redesigns to SEO, paid media, and email marketing, Atomic builds digital programs that move the business forward.