The Results

More people searching for help are finding Metrocare.

Since the SEO partnership began in December 2020, Metrocare’s organic traffic, keyword authority, and search visibility have all climbed dramatically, and clinic visits have followed.

122%+

Increase in organic website traffic

53

Mental health keywords ranked #1 in Google

125

Additional keywords ranking in the top 10

17.74%+

Lift in overall online visibility

Metrocare-Hillside-Building

“Client Testimonial

We Finally Started Seeing Consistent Growth

Before this project, it felt like people were struggling to find us online unless they already knew our name. Since launch, we’ve seen more people finding us through Google, more calls coming in through the website, and a steady increase in inquiries month after month. It’s been one of the first times our online presence has truly felt like it’s working for us instead of against us.

The Client

A leading mental health provider, working to reach more people in need.

Metrocare Services is a leading provider of mental health care, supporting individuals and families across their service area with clinical treatment, counseling, and long-term support for mental health conditions and disabilities.

Industry

Healthcare, Professional Services

What We Do For Them

Facebook Ads, Google Ads, Paid Media, SEO, Web Design/Development

Friends hugging smiling

The Challenge

Invisible to the people who needed them most.

Metrocare offered exceptional mental health care, but the people who needed it most were not finding the website. Search visibility was low, organic rankings were weak, and the entire patient discovery funnel was leaving help on the table. Three things had to change:

Content built for how people search

with pages and language that matched what patients actually typed into Google.

A technical foundation Google could trust

with the speed, mobile experience, and quality signals search engines reward.

Authority where Metrocare actually serves

through real backlink credibility and a strong local SEO presence in every community they reach.

Vulnerable woman shares something with therapist during therapy session

The Solution

Four pillars of SEO, working as one strategy.

  • Content optimization: Site content was rewritten with the keywords patients were actually searching, in language that felt human and helpful, not clinical or generic.

  • Technical SEO improvements: Site speed, mobile responsiveness, and overall user experience were tuned to clear Google’s quality bar and improve every visitor’s first impression.

  • Backlink strategy: A targeted backlink program built Metrocare’s authority and credibility as a recognized voice in the mental health space.

  • Local SEO focus: Special focus on local search positioned Metrocare as the answer in every community they serve, putting them in front of patients searching nearby.

Ready to be found by the people who need you most?

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