Industry: Construction, Concrete Batch Plants
Solutions: SEO, Google Ads, Graphic Design, Email Marketing

Their Problem Was:
Sales were flat, website traffic and leads were not growing, and there was a great sense of frustration with what they should do with digital.

Results:
They had an 80% increase of website traffic and lowered cost per conversion by 70%. They website was ranked #1 for 50+ keywords on Google.

With over 60 years experience, Vince Hagan is a trusted name in the concrete plant manufacturing industry. … Vince Hagan concrete batch plants and equipment are manufactured using the heaviest structures and plate steel to ensure the highest quality.

Vince Hagan designs and manufactures all types of batch plants including mobile concrete batching plants, stationary concrete batching plants, central mix plants, paving plants, hydraulic self erect models, dust collectors, reclaim and conveying systems. They provide one-stop shopping which assures proper interface of all concrete batching equipment.

Our Idea

The search rankings around the keyword “concrete batch plant” is very competitive with several companies targeting the market. 

Our team thought to create an authoritative page with highly relevant and valuable content for website visitors. The idea was to create a page that was valuable to the visitors to find information about different types of concrete batch plants, how to buy, other considerations, etc.

Because the Google algorithm EAT (expertise, authority, trustworthiness), we created new fresh content for Google to crawl an rank for the keyword “concrete batch plant”

Atomic has been providing digital marketing solutions to us for over 8 years. We couldn’t be happier with the Atomic team. Our strong Google rankings & their innovative ideas have grown our market share and created new product offerings for our company. Their team delivers bottom-line results.

Chris Abohosh

VP of Sales, Vince Hagan

What We Did

We created a dedicated landing page with on page SEO optimizations including: Header tags, short URL with matching keyword, graphic design with concrete batch plants images, and mobile optimization. 

The team also worked hard to build inbound links to the page to signal Google’s algorithm. We were able to acquire 28 backlinks with 8 referring domains.

Because the Google algorithm EAT (expertise, authority, trustworthiness), we created new fresh content for Google to crawl an rank for the keyword “concrete batch plant”

Results

50+

#1 Google Rankings

80%

Increase in organic traffic

70%

Decrease in Cost Per Conversion