The Results

Industry domination in a niche where every visitor counts.

Year over year, the integrated program has driven sustained growth in traffic, rankings, and online revenue. In a market where buyers are scarce and technical, owning the search results means owning the category.

350%+

Increase in attributable online revenue year-over-year

100+

#1 rankings in Google for industry keywords

26%+

Average yearly increase in overall website traffic

20%+

Year-over-year traffic growth on key product pages

Concrete Batching Plant

“Client Testimonial

We Couldn’t Be Happier

Atomic has been providing digital media solutions for our company for over 8 years. We couldn’t be happier with the Atomic team. Our strong Google rankings and their innovative ideas have grown our market share and created new product offerings for our company. Their team delivers bottom-line results.

The Client

The leading innovator in concrete batching plants.

Vince Hagan designs and manufactures the full range of concrete batching plants, including mobile, stationary, central mix, paving, and hydraulic self-erect models, along with dust collectors, reclaim systems, and conveying equipment. They are the category leader, serving B2B buyers across construction and infrastructure markets nationwide.

Industry

Manufacturing & Industrial

What We Do For Them

Email Marketing, Facebook Ads, Google Ads, Paid Media, SEO, Web Design/Development

vince-hagan-smart-tilt-mixer-sht-mobile-batching-plant-hope-10

The Challenge

A niche market where every visitor matters.

Not many people search for concrete batching plants. The ones who do tend to be serious technical buyers who need fast, accurate answers about products, parts, and specs. Vince Hagan was the leading innovator in the category, but their website was not reflecting that leadership or capturing the high-intent buyers actively searching. Three things had to come together:

Authority in technical search

with pillar pages, optimized content, and a structure that helped Google understand Vince Hagan as the answer in concrete batching.

A site that served buyers fast

with clean navigation and content built around how technical buyers actually shop for plants and parts.

An online channel that converted

with an ecommerce parts store and lead capture system that turned organic and paid traffic into measurable revenue.

vince-hagan-concrete-batch-equipment-support

The Solution

Content, optimization, and an online store at the center.

  • Pillar pages for the category: Core product pages like Concrete Batching Plants, Concrete Batching Equipment, and Mobile Concrete Batching Plants gave search engines clear, authoritative answers to high-intent queries, lifting key page traffic over 20% year over year.

  • SEO that owns the niche: Years of consistent SEO and content work climbed Vince Hagan to #1 for more than 100 industry keywords and top 5 for hundreds more. The competition does not come close.
  • An ecommerce parts store: A custom online parts store opened a brand new revenue channel for Vince Hagan and now drives 31% of online revenue through organic search traffic alone.
  • Paid search, email, and automation: Google Ads, lifecycle email marketing, and marketing automation surround the website with full-funnel demand generation tuned for technical B2B buyers and long sales cycles.

Ready to be the answer when the right buyers search?

From SEO and paid search to web development, ecommerce, and email marketing, Atomic builds integrated programs that compound year after year.