We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost
• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
• Measurement and optimization of the program will be required on a regular and ongoing basis
• Management of all creative resources including designers, writers, and other agency personnel
• Integration of content programs with brand campaigns to drive brand to demand.
• Executive presentations on the program approaches and results will be required.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• BA/BS ~or~ Equivalent working experience
• Experience creating content for Instagram, Facebook, Snapchat, and LinkedIn
• Experience creating content for the web and growing a social audience
• Editorial mindset that seeks to understand what audiences consume and ho to create it
• Ability to analyze and present content and social performance
• Experience with WordPress and Google analytics
• Project management skills: understanding how to manage priorities
• Focus on the delivery of results in the desired form of engagement, leads and sales
• Proficiency in marketing automation and blogging software

• The Adobe suite
• The Microsoft suite
• WordPress Avada theme
• HubSpot
• SEMRush