The Results

218% more deal volume.

Less than a year after launch, the new inbound program turned Comosoft’s marketing from a paid search experiment into a system that produces qualified pipeline every month, without scaling the team or the budget.

218%+

Increase in deal volume

126%+

Increase in organic traffic

1,600

Organic keywords now established

40%+

Year-over-year growth in new contacts

Comosoft Main Photo

The Client

The technology behind catalog publishing for the world’s biggest retailers.

Comosoft is a leading technology provider for product data management and multichannel media production. Their LAGO software is a fully integrated DAM and PIM system that helps Fortune 500 companies like Home Depot and Kroger automate production workflow and version control across print and digital catalog publishing.

Industry

Professional Services

What We Do For Them

Email Marketing, SEO, Web Design/Development

Comosoft Industry-mobile

The Challenge

A crowded market, a lean team, and a motion that was not compounding.

The marketing technology space is crowded, and Comosoft did not have a tech giant’s marketing team to compete with it. Their existing paid search spend was generating clicks but not the qualified contacts needed to feed pipeline. They needed a different approach: a program that could scale without scaling headcount, build assets that kept paying off long after launch, and finally tell a clear story about what LAGO actually does. Three things had to come together:

A real inbound foundation

with a new website, content engine, and HubSpot setup that could attract, capture, and nurture leads on autopilot.

A story that finally landed

with clear messaging about the business problems LAGO actually solves, written for the buyer personas Comosoft was trying to reach.

Programs that compounded

through SEO, content, and email assets that kept earning leads month after month, instead of paid clicks that disappeared as soon as the budget did.

comosoft case study feature

The Solution

A complete inbound system, built to scale with a lean team.

  • A new website, built for inbound: The site was rebuilt with growth-driven design principles, structured around the buyer journey and engineered to convert qualified visitors into contacts.

  • A content engine with real SEO behind it: A thorough SEO discovery process, keyword strategy, and consistent blogging now power more than 1,600 organic keywords and 126% more organic traffic year over year.
  • HubSpot, set up end to end: Personas, lead scoring, email campaigns, and marketing automation were all configured inside HubSpot to nurture every contact through the buyer journey automatically.
  • Buyer journey-aligned resources: Industry pages, solution pages, premium content, and interactive resources now give every persona something to learn from, and drive over 60% of on-page engagement.

Ready to build inbound that compounds?

From inbound strategy and HubSpot setup to SEO, content, web development, and email marketing, Atomic builds programs that compound, so a lean team can grow without scaling spend.