Case Study
Comosoft
Industry: Technology, SaaS
Services: SEO, Email Marketing, Inbound Marketing, Website Development
The Client
B2B Technology & Saas
Comosoft is a leading technology provider for product data management and multichannel media production in consumer goods, retail, catalog, and industrial industries. Comosoft’s LAGO software is a fully integrated DAM & PIM system that allows Fortune 500 companies like Home Depot, Kroger, and similar corporations, to automate production workflow and version control of print and digital catalog publishing.
Comosoft came to Atomic to improve their global footprint and break through to a whole new set of prospects. By creating a solid inbound marketing strategy, establishing a SEO & content development strategy, and deploying growth driven design, we helped this innovative tech company increase leads, increase qualified traffic and grow their digital footprint.
The Problem
Limited Budget And Content
The technology market is crowded. To be more specific, the marketing technology market is very crowded. Our work began with identifying business problems the product solves and building a story around that. Another significant challenge Comosoft faced on the marketing front was that, unlike a tech giant, it did not have a large marketing team or budget. While the budget wasn’t necessarily nonexistent, it did not have the manpower to successfully execute and scale its inbound marketing strategies. Before we came on board, Comosoft spent a lot of effort on paid search campaigns that weren’t delivering the types of contacts it needed to generate pipeline and qualified contacts.
The Solution
A Growth Strategy To Break Through
Our development team and strategists started by mapping out a new website and establishing standard components for an inbound marketing strategy: personas, lead scoring, email campaigns, consistent blogging, premium content. We setup all of these along with marketing automation triggers inside HubSpot. Part of the focus was highlighting what Comosoft’s software does and how it could help its target audience – something that was previously lacking. We implemented the following services:
SEO
Email Marketing
Inbound Marketing
Web Design
The Results
Increased Lead Generation
Less than a year after partnering with Atomic, the site optimizations and inbound marketing tactics have driven increase organic traffic and a growth in number of leads generated. The number of new contacts generated each year has increased by 40%.
During the same period, traffic from organic search has increased by 126%, due to a thorough SEO discovery process, keyword optimization, and creation of new on-site content. At the same time, engagement jumped, largely due to interactive content and buyer journey-aligned resources. Industry pages, blogs and solution pages account for more than 60% of on-page engagement.
Since beginning work with Atomic, Comosoft has been able to differentiate its product offerings. Buyer personas are now accessing education resources that help them clearly understand the solutions. With HubSpot fully integrated and the website optimized, Comosoft has the resources it needs to support more robust content creation and distribution plan – fed off of a renewed focus on conversion rate optimization. Overall, it now has the framework to carry itself well into the future.
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