Here is a short and sweet suggestion that could get your phone ringing more often for sales.
When you are sending emails, make sure you have your phone number, address, web site address and other marketing URLs (such as Facebook and Twitter) at the footer of EVERY message that you send. It is an easy way to make sure that your customers can easily find a way to contact you to do more business. It also helps when they forward your email to friends so that they too can also easily do business with you. Doesn't get much easier than this, yet we see it all the time. Don't miss this easy opportunity to help your customers do business with you!
Product placement is becoming more prevalent on TV as use of the DVR becomes more popular. Advertisers are coming up with inventive ways to get you to see their products, but are we, the consumers, even noticing? I think it depends on the brand’s top-of-mind awareness, which is what every brand strives for. Top-of-mind awareness is the first brand you think of when asked about a product. For example, when someone says name a brand of detergent, the first brand you think of is your top-of-mind awareness.
