AP / Karly Domb Sadof
And you know what? That's just fine! Maybe even great. It's an unfair comparison (we're talking apples and oranges here) for several reasons. Instagram exists in a unique environment where accessibility and usability have made it a top mobile application, right up there with apps like Mail and Maps, for the everyday mobile users and companies alike to engage and create content.
Instagram, the brainchild of Kevin Systrom and Mike Krieger, is a mobile--photo and video--sharing app available for iOS and Android devices and Windows Phone that allow users to apply filters and, as of a recent update, edit photos. Instagram enables users to share across various other social networking platforms. Users can both tag other users and hashtag their photos. Additionally, users can geotag photos that will then be displayed all on a click-able map. There are 19 preset filters that users can choose from. Additionally, users can straighten and sharpen images, add tilt shift and vignettes, as well as adjust brightness, contrast, warmth, saturation, and shadows. Some people get extremely creative, others post generic sunsets or selfies; there is no one type of Instagram user.
First thing's first: the numbers alone should be enough reason for you to be curious about Instagram if you aren't already on it. According to Instagram's website, they have 200 million monthly active users, 1.6 billion likes daily, and 60 million photos uploaded also daily. Instagram ranked 7th in the Top 10 Mobile Apps of 2013 (by downloads) by Neilson earlier this year.