Snapchat has taken the social media world by storm over the past year or so, claiming 150 million photo uploads each day. It's simple-you take a picture on your smart phone, send it to a buddy for anywhere from 1-10 seconds, and POOF! It self-destructs. Never to be seen again... right? Well, not exactly. If you've heard anything about Snapchat, it has probably been something in regards to the fact that people have discovered ways to salvage the photos that have supposedly self-destructed. Needless to say, parents are distraught. This wouldn't be a problem if inappropriate pictures weren't being sent back and forth between the 13-25 year-old demographic. The option to take a screen shot of a snapchat or using certain tools to retrieve a deleted picture is out there, and everyone knows it. Why teens continue to do take risqué pictures, I do not know. The purpose of this is not to analyze why teens behave the way they do, or to criticize the shortcomings of Snapchat. Rather, I intend to show how Snapchat can be used for business endeavors to market products and promotions. Two companies in particular have done an exemplary job in utilizing the app for the benefit of their products.
Whether you're a blogger jazzing up your home page, a business setting up their website, or an organization posting on your Facebook page, this same question is bound to come up at one point or another throughout your social networking:
It's that time of year again. The time where girls and guys pile into a car and drive to Indio, California to experience the epic three-day music festival known as Coachella. Tomorrow marks the kick-off to weekend 1 of 2. As one of the biggest music festivals in the United States, people around the country take to every social media outlet to upload their pictures, talk about their experiences, and check-in to the event. But what about those who couldn't make this year? Not to worry. As has occurred in the previous two years, Youtube will be live streaming weekend 1 of Coachella starting tomorrow and ending Sunday. It seems that they have everyone covered, going or not, making their social media efforts noteworthy. Here is a deeper look into their social media usage:
