Snapchat has taken the social media world by storm over the past year or so, claiming 150 million photo uploads each day. It's simple-you take a picture on your smart phone, send it to a buddy for anywhere from 1-10 seconds, and POOF! It self-destructs. Never to be seen again... right? Well, not exactly. If you've heard anything about Snapchat, it has probably been something in regards to the fact that people have discovered ways to salvage the photos that have supposedly self-destructed. Needless to say, parents are distraught. This wouldn't be a problem if inappropriate pictures weren't being sent back and forth between the 13-25 year-old demographic. The option to take a screen shot of a snapchat or using certain tools to retrieve a deleted picture is out there, and everyone knows it. Why teens continue to do take risqué pictures, I do not know. The purpose of this is not to analyze why teens behave the way they do, or to criticize the shortcomings of Snapchat. Rather, I intend to show how Snapchat can be used for business endeavors to market products and promotions. Two companies in particular have done an exemplary job in utilizing the app for the benefit of their products.