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Atomic owners with LeAnn Rimes at the BGCCC fundraising gala

Atomic partners with Lee Ann Rimes at Boys & Girls Club Gala.

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Social Media Marketing Go BigWe hear the phrase, “Go Big or Go Home,” all the time, whether it has to do with sports, a leap of faith or just life in general. Lately I’ve noticed that social media campaigns are doing the same – going big. They’re pulling out the big guns not only when it comes to the quality and consistency of posts, but also in the way they reward their Following, whether it is on Facebook, Twitter or a location-based social media site like foursquare. These incentives, whether they’re gift cards, concert tickets or even all-inclusive vacations, are keeping these followers coming back for more and most importantly, engaged with the brand.

I was always a little bit skeptical of these online giveaways; you always have to enter your e-mail address or another form of personal information and I just wasn’t interested. It wasn’t until I actually won something through a social media contest that I became a believer. My first win came from the Fairmount Hotel in Dallas, and I won a prize valued at $1,000 just by following them on Twitter as a part of their campaign to hit 1,000 Twitter followers. A few weeks later, I won Lady Gaga tickets just by Twittering the response to a fashion question from InStyle magazine. After collecting my winnings, I was hooked on the idea of instigating a social media giveaway campaign for a client.

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Setting expectations for great client relations in web marketingThere's little a client respects and appreciates more, than setting a realistic and accurate expectation of the services you intend to deliver. Want to damage your reputation the easy way? Promise someone something you can't deliver on. Chances are, your client is going to keep an eye out for someone new to provide your services. The following is a few basic fundamentals to meeting your client's expectations.

TIMELINES:
When it comes to web design and development timelines, be sure to work within your project management schedule. Better to be conservative when quoting delivery dates, than run the risk of not meeting your deadline.

SCOPE OF PROJECT:
On deliverables, the more detail regarding the scope of the project you can put in writing, the more likely you are to have a satisfied client. When it comes to search engine optimization or a social media campaign, be certain you've communicated as much of the techniques and practices you intend to utilize as well as how you will measure your ROI and results. 

COMMUNICATION:
When handling revisions requests for your projects like web development and email marketing services, this could be an area of opportunity for you. The value and cost of communication is often overlooked. Designating a project manager, who "all" correspondence will be funneled through, increases efficiency and limits miscommunication, streamlines your process, eliminates confusion and increases profits.

A client who receives clear communication, the services delivered on time and as promised, is a client you keep. 

I am currently the social media intern here at Atomic, I just started at the beginning of June and I will be the first to say this small-staffed business knows how to work hard and have fun. Most everyone here will go out of their way (or sometimes I’m just on their way) to say hi, but either way they make time.  As a recent graduate of Texas Tech, I have been told many times by many adults that the economy was so bad right now there are no jobs out there. I was told enough times I started believing them.

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