The shift has begun. Foursquare is beginning the final stages of it's re-purposing with the release of its new logo. If you use the app regularly, you'll know by now that the social-check-in platform has split into two. Foursquare is becoming an app to find places to go, and "Swarm" is to check-in to make your friends jealous of that place you found.
"Foursquare hopes that its new design will make the service's strengths more obvious, and provide more room for experimentation," Ellis Hamburger notes over at The Verge. CEO Dennis Crowley said he was hearing statements from users that didn't know the app could search. They were only using it for the check-in function which gave him the idea to pursue a new direction for the Foursquare to distinguish itself.