eMARKETING RELATIONSHIPS THAT CLICK
Atomic Nuclear Notes
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Facebook iFrame for Fans vs NonfansCreate a Facebook iFrame fan gate using Classic ASP code

As a social media marketing professional you will often have the desire to present different creative content based upon whether a visitor to your Facebook page is already a fan or someone you are trying to convert to a fan. This process of displaying different content based upon a user's fan relationship with you is often called a "fan gate" for Facebook pages.

So the question becomes "How to make Facebook pages show or hide content based upon a visitor being a fan or not a fan."

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social globeI have a degree in Advertising and all through college people would mix up Advertising and Public Relations, and with good reason, they are only slightly different from an outsiders view. Thanks to social media, the two are becoming even more intertwined.

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monroe-searchAtomic has now been in business for more than a decade. Through the years, we've conducted countless web development consultations with marketing managers and business owners alike. One takeaway from this experience is, nearly 80% of our prospects have failed to invest the proper time into evaluating their search optimization needs and how it relates to the success of their new and improved web presence.
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redkeyboard2Bloggers are the unsung heroes of the internet world. When you can't figure something out, simply conduct a search on Google and you will find at least one blog to lead you through it with infinite wisdom. Bloggers are the silent helpers standing patiently by until called upon, and the relationship is certainly mutualistic. You need the blogs, and the blogs need you.
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atomic-1-20-2012-trevor1For those of us who use email campaigns as a way to keep in touch with our customers, the struggle has always been getting them to first open, and then participate in our emails. Atomic is relied on to provide insight and expertise on how to improve this advertising medium and we are going to spill the beans on how to make your email campaigns more effective.

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Why You Should Consider Email Marketing
For starters, email has become one of the very few things which most all of us check and read on a daily basis, if not hourly. It can reach us at home, at work, or even on our mobile devices. In addition, most senders have been given permission, or encouraged to forward their electronic offerings on to us. Very few alternate forms of marketing offer the powerful solutions email provides. From conversion strategies which allow recipients to move forward in your process, to robust analytics tracking regarding the performance of your campaign and what actions recipients took next.

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footprint3

When I was a kid the 90's, computer systems were north of $1,000, hard drives were pushing 200MB, yet the internet was piquing interest around the globe. One of the few companies I remember providing internet access was AOL Online. Few people believed the internet was more than it was, yet AOL believed in it enough to provide a consumer-based hourly service. I was one of the privileged youth to embark on the quest of 28.8k connection speeds to stream cartoon images to my Windows 95 powered system, but little did I know how the internet would evolve into a marketing giant.

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seaworld2

If no one has introduced you to the addictive website whenparentstext.com, let me be the first to welcome you to endless hilarity. While I was perusing one day, I came across this gem of a text conversation and couldn't help but think this is exactly what some businesses are doing to their social media audience.

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Social Media Marketing trends for 2012

As we welcome in the New Year, we also usher out the old and get ready for a whole new bag of social excitement. Like every year, as we make the change on our calendars, we naturally phase out certain things we did from the year before and adopt new habits, tools, and information. Similar to how we phased out acid washed jeans and big jewelry, in favor of stone washed jeans and even bigger jewelry. The social media marketing trends this year will set the precedence for the way we do business and how we communicate in our modern digital society. So get your New Year's horns and glasses out one more time as we explore the trends that we can expect to see this year.

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Corporate branded promo items - cross channel marketing

 

We are on our 10th year in business and have marketed our business using many techniques. Today I want to talk about an item that can last longer than most marketing efforts and that is promotional items such as branded pens, shirts, mugs, and related items.

First, I must first credit for the idea to write this particular blog to a company named GoPromos. GoPromos very wisely got involved with social media marketing (we love this stuff) and sponsored a Podcast that I listen to called Marketing Over Coffee. (Great podcast for marketing people by the way)

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foursquareoink

If you're a Facebook user, you probably know of Facebook Places. Facebook Places was a feature that allowed you to check into your location along with tagging the people you were with at that particular location. However, this means you probably also know that Facebook got rid of this a few months ago. The main reason for this? Foursquare. Foursquare is a location based social network. It allows you to check-in at locations, leave tips about the place, get specials/offers at certain businesses, earn badges, and become the "Mayor" of locations you check into constantly. This network existed before Facebook implemented their location-based feature and Facebook could never quite compete.

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LinkedInDon't call it a comeback because they never left! It looks like LinkedIn is about to see a whole lot more traffic. LinkedIn has started allowing businesses to post status updates like Facebook Pages, which begs the question, how is it different?

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joomlaYou may have heard people spout out website terms such as Joomla, Content Management System, Open Source, conversion strategy, site analytics, on-page optimization, SEO, social media integration, blogging, YouTube channels and wondered how they all correlate to your needs and more importantly your bottom line.

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5649684676 cc97880517 zSnowmaggedon, Earthquakepocalypse, #Irene, Heat Wave 2011 – these are all terms I've seen scrolling through my Twitter feed over the last year as Mother Nature has unleashed her fury on the us. It's been anything but normal this year, especially in the Dallas-Fort Worth area. This year alone we've been battered with ice storms, high winds and tornados and a record-long heat wave!

I've always been fascinated with weather – I took a Severe and Unusual Weather class in college, submitted weather pictures of the day to David Finfrock when I was in elementary school and even considered a career in meteorology (my lack of interest in math and science though led me in a different direction). However, my friends have come to call me Weathergirl Ashley as I am always in touch with the day's forecast. The secret to Weathergirl Ashley's success though – Twitter.

Twitter has become my number one resource for learning about weather events and what's going on in my neck of the woods (and yes that's an Al Roker reference).

 

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recipe-blogSo you have your Facebook page and your Twitter page so social is all covered. You have some guy constantly working on the back end of your site making sure your keywords are perfect and you have a decent amount of backlinks out there. You should definitely be ranking first on Google now, right? Well, maybe not.

Search Engine Optimization is becoming a more involved way to advertise because you now need a mixture of things to happen for you to rank first on any search engine. So, let's get this stew going shall we?

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onlineshoppingblog
Buying items "previously loved" is a great practice to partake in ecologically, economically, and otherwise. I mean, you're covering at least 2 of the 3 R's of recycling. #winner! You can go on many public forums and buy anything imaginable; the possibilities for hoarding are boundless.

Many of these sites have become forbidding due to fear of the unknown and society's tendency for paranoia. This is especially true with Lifetime scaring us with cinematic thrillers like the Craigslist Killer movie. I know these are true events, and buying from strangers is definitely a time to proceed with caution; but what about buying from your friends?

People whom you know and trust, went to school with, dated...maybe even recognize from Facebook? Now that is more acceptable. Your friends, or people your friends are friends with, would never hurt you...well, that's the idea anyway. What I do know is that I am a recent fan of Facebook marketplace, (regardless of the fact that is has been around for some time now) and the Oodle app that puts thrift store style shopping at my fingertips anytime.

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todoAnother summer has come and gone and for me, that means the end of summer internships. For the past three summers, I've brought on and managed six very different interns.  As the interns get younger and I reluctantly get older, I've realized the way college students and recent graduates view internships has changed since I was a college student looking for work. At the end of the day, the goal of an internship is to gain real-life experience that the intern can use to help them find a full-time job upon graduation. From an employer perspective, the goal of an internship is to have an extra set of hands on staff to increase productivity and to provide insight into the field you're working in. With these goals in mind, I've come up with the following tips for making the most of you and your intern's time:

1. No matter how long you've been out of school, times have changed. Whether you're from the class of 2010 or 1910, there's something out there that's different from when you were in school. Make sure your job descriptions are up-to-date and targeted towards the proper schools and departments.

2. Have a task list ready every day. There's nothing worse than the feeling of scrambling for tasks for your interns to do. Even if it requires getting to work 20 minutes early, make sure you have a clear list of items and goals for your interns to accomplish that day, week or month.

  

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Me at AtomicToday, I conclude my very first internship.  Working for Atomic Design and Consulting has completely and totally changed the way I think about life after school.  With a (very generic) major in advertising, there are many things I could do with my life post-college.  Now, I'm not going to go out, graduate, and immediately join a social media marketing firm... but it wasn't till I participated in this internship that I even realized that my passion was in writing.  More specifically, writing blogs.  Put me in front of a computer and I can write about anything.

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alison-kloutAs a marketing professional with a Twitter handle, I practically live for getting new followers and being retweeted by "big wigs."  This is one of many reasons why I quickly began exploring Klout when I heard about what it does.

Klout measures your "Standard for Influence." If you ask Wikipedia, Klout "provides social media analytics that measures a user's influence across their social network[s]. The analysis is done on data collected from sites such as Twitter and Facebook and measures the size of a person's network, the content created, and how other people interact with that content."  In short, it measures how much people listen to you and care about what you're saying.

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Google Panda 2.3 UpdateWe have been keeping a close eye on all of the changes that Google has been releasing to its search algorithms as well as the famed Google Panda Updates. If you're not familiar with this update in particular, it was Google's attempt to penalize sites that were using scrupulous ways to achieve high rankings. Results are a changing, keep reading.

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SMCDallas LogoAs an intern at Atomic DC there are a lot of great things that I'm getting to learn about and do for the first time. One of my many "first timer" experiences was last night as I attended my first Social Media Club of Dallas meeting. Our office has been slowly getting more and more excited for this event as it drew closer, but I had absolutely no idea what awaited me.

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SMCDallas LogoLast night I experienced my very first social networking night through the Social Media Club of Dallas.  Though I didn't do as much networking as originally expected, I learned loads.

I first arrived (incredibly overdressed, mind) and stood in line awkwardly trying not to step on anyone's toes...literally.  After receiving my name badge, drink ticket, and free book (Content Rules by C.C. Chapman) I shuffled off to the side and stood in my comfortable circle of friends.  Was I supposed to just walk up to people and introduce myself?  Was I supposed to wait for them to come to me?  I did neither.  I found a chair, sat down, and started skimming through my new book.  Rather fascinated, I looked up and discovered everyone was being herded into a theater.  Oh, okay!

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alison-bellatrixI have followed Harry Potter faithfully since the beginning.  Ever since I picked up the first book, I've been sucked into the comings and goings of wizards and witches at Hogwarts.  With the advancement of technology and the passing of time, the Harry Potter world has grown to include seven books, eight movies, a theme park, an online world soon to be released, and an overwhelmingly large fan base.

With the release of the last movie in theaters today­, a large chunk of the needless advertising is being done online on social media sites.  With a movie like this, all advertising does is add to the excitement.  Fans do the rest.

That said, the Pottermore announcement was done entirely online.

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gplusAt the end of June, Google launched a a beta version of their new social media service called Google+ in order to compete with other social networks like Twitter and Facebook. Since that time, it has garnered enough attention to attract over 10 million people to the service. You heard right... over 10 million Google+ users in about 2 weeks. That makes it the fastest growing social media service of all time. With this explosive growth comes innovative approaches to social media, while also breaking free from the limitations imposed by other social networks. Say goodbye to character limits and say hello to animated GIFs!

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Website maintenance update requests. Dallas web developersWe posed a fun little trivia question on our Facebook page yesterday asking everyone...

How many website maintenance updates they guess we have done in the last five years?

A) 2,500
B) 5,000
C) 10,000
D) 15,000+

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homeworkCreating an official Facebook Page for your company or, if you’re an agency, for your clients, is important. A Facebook Page can show involvement, give helpful tips and most importantly can help generate leads.

Step 1:

Go to the Facebook homepage and click on the “Create a Page for celebrity, band or business” option.

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boy_on_phone_for_blogAs a college student, life can be pretty difficult.  Juggling summer courses, two internships, a weekend babysitting job, and keeping up with a full-time family certainly keeps life interesting.  After balancing all these activities taking place over the course of two months, the very last thing needed is additional stress.  Aside from all the time management skills you learn (and you DO learn them…quickly), there is always the opportunity to learn and grow in all areas of knowledge.  I guess that knowledge is one of the major contributing factors to my two hour visit to the AT&T store last weekend.

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pinterest_logoHave you heard of Pinterest yet? If not, you will soon! This social cataloging site is quickly breaking into the social media world allowing users to bookmark and share a collection of people, places and things they love. I stumbled upon it after clicking on a friend’s link and quickly found myself trying to get into the invite-only (for now) site.

So what’s all the fuss about? Pinterest allows you to “pin” items to categorized pinboards that you can share with your social network. The site was founded in 2010 by Ben Silbermann and Paul Sciarra in San Francisco and is currently receiving millions of new pins each week. So what are all of these people “pinning?” Their blog encourages users to “organize and share things they find beautiful on the web” and gives examples of users using the site to plan weddings, organize recipes or just to save items that inspire them.

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advertise_resized      Social Media is a great outlet and tool for businesses, especially small businesses, but I do not see it taking over advertising because it can’t stand on its own. Think about it, would you let another media take your entire budget and only advertise on TV? Imagine all the people who use DVR and miss your message!

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internpic_croppedAtomic Design & Consulting is in need of an intern to join our team to assist with social media and SEO for our wide range of clients!

Tasks include but are not limited to:

-          Creating content and brainstorming ideas for campaigns
-          Monitoring social media accounts, trends and news
-          Scheduling content for multiple accounts
-          Some administrative tasks

 

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The West Plano Lions Club invites you to help us celebrate our Charter Night!

Join us on Tuesday March 22nd at the Allen Americans Game and support your community. Atomic continues our focus on serving the communities we work in... Your ticket price ($25) includes the following:

  • Ticket to the game
  • FREE Parking
  • Appetizer buffet 
  • Soft drinks
  • Cash bar
  • Silent Auction Door Prizes
  • The knowledge your helping support your community!

View the PDF Flyer for the event

 

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graduateSocial media is obviously becoming a must have for businesses across the globe. It has become such a big deal that riots and wars have broken out around it. And who knows this market better than the ones who have been on it since they were teens? The ones who grew up in a world where it was normal to share each detail of their lives with anyone who would listen; the ones who made the medium what it is today. These kids are now getting to the age where they are fresh out of college and ready to take on the real world and the real world is trying to learn what we, the recent college grads, already know.

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fail_resized

Warning: Please look up and become familiar with the term “Scathing Sarcasm” prior to reading.


1. Post something on your wall every 30 minutes to ensure people get to see your awesome icon every time they look at their news feed.

 2. Never answer anyone who posts on your wall. Your wall is all about you, it’s not a place for helping people and answering silly questions like “Where can I buy your awesome product?”

3. When someone posts a negative comment on your page, just delete it. No one will notice and point it out to all your followers. Promise.

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It depends on who you ask, and many people don’t give it much thought. However, a name is very important when it comes to branding yourself or your company. It can also have a huge impact on search results if your name or brand does not consist of common names or words. For example, do a search for Jackie Bese on any major search engine. You will not find any results on the first page that are not our Jackie Bese.

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chess_copy

When you play a game of strategy, like Chess, you must think about each move and how it impacts your other pieces as well as your opponent’s position. You also have to think about your opponent’s potential move and try and see the board from their vantage point. The better you are at this, the better your odds are of winning the game. So think about each moves it relates to your Online Marketing.

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We have been working with Social Media marketing as a tool to help grow business for quite some time now and we have learned some pretty important things about getting started in social media. In fact, some of them have been underscored this week with a few clients that tried to go it their own. We want to be a resource to help protect companies from themselves when it comes to navigating these “new” waters of social media and have compiled the following list of 5 biggest mistakes we see in regards to companies’ social media marketing efforts.

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beersHave you ever just really wanted a good beer but aren’t sure where to go and what to order? Well have no fear – we’ve compiled a list of brews and venues that will help you make a decision in no time.

Our first picks come from beer connoisseur Brian Dilworth who doesn’t own a prized plate from The Flying Saucer's UFO Club only “because the beer snob in me told me I’d have to drink Coors Lite and Miller Lite to achieve that goal and that just defeats the purpose of going to the Saucer. Otherwise, I’ve probably reached that plateau years back just by drinking most anything new or different.”

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hootsuite_failO Hootsuite, with your cute little owl
I love the way you schedule content
But sometimes you can be foul

You started off as my favorite social media tool
But then you decided to start charging me
And I started referring to you as a fool

I understand that you need to make a buck or two
But as a small business employee
the dollars in my budget are few

Tagged underHootSuiteTwitter
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ducks2

You take the time to look nice for that meeting to impress your clients and you research like a mad man to be sure you have the most up to date information to give your clients. You toil over hours of content to be sure your message goes out the way you want it, and then you check the impressions on Facebook and only 20 people saw your awesome post. #fail

If you have a Fan Page I am sure you have seen the Facebook impressions that have started to show up. I was curious about these since some of our clients have way more impressions than fans sometimes even over 10 times the number of fans. So, where do these impressions come from?

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Search in 2011: More Local, Social, and Mobile | AtomicDC.comWith the New Year fast approaching, I figured it would be appropriate for me to take the time out to cover the 2010 trends in search that will likely continue to increase in 2011. The ubiquity of smart phones has contributed to an upward trend in mobile searches, while Google and Bing's move towards more personalized search results has driven the trend towards local and social search.

Local Search

A major shift occurred in the world of search when Google localized its search engine with the introduction of Place Search late in October of this year. The announcement was significant because Google Places listings for businesses began taking precedence over other search results. As you can see in the picture below, the search results for the query “pizza” list local pizza establishments above other websites related to pizza. This development shook up the world of SEO, sending SEOs scrambling to localize their optimization efforts in order to regain top rankings in Google’s SERP. In its blog announcement about the shift, Google said its “goal is to help you feel like a local everywhere you go!” With this being the goal of the search leader, expect for search to become more local in 2011.

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NewYears

2010 has been anything but boring when it comes to the world of social media. I’m no Barbara Walters, but here are the Most Fascinating Social Media Events of 2010.

Haiti
Even though it was almost a year ago, the images of Haiti’s destruction following a 7.0 magnitude earthquake are still haunting. The journalists who arrived first on the scene began relaying images of not only destruction, but also the great needs that Haiti needed to survive. Journalists like NBC’s Anne Curry sent out a Tweet saying, “@usairforce find a way to let Doctors without Borders planes land in Haiti: http://bit.ly/8hYZOKTHE most effective at this.” Thanks to her Tweet and communication with the Pentagon, the plane was able to land. Her Tweet was even named The Most Powerful Tweet of 2010 by Twitter.

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stop

When sending a newsletter, most of the time we just rush our message and send it ASAP. You have information that you want your customers to know about immediately. Before you send it out there’s something that I want you to think about, and that is, Frequency. Now that word can mean a lot of different things but when it comes to Email Marketing, it refers to number of times per month you email your clients and how often you repeat the same information.

There are 3 things about Frequency that you want to ask yourself:
1. How often do we send newsletters?
2. What day and times are the best to send?
3. What exactly are we sending and what is the goal of that message?

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questionsThe simple answer is yes, but the real questions should be, “Where does your business need to be in the social media scene?” If you are selling watches out of the trunk of your car, Foursquare may not be the place for you. But I will say this, if you aren’t on some social forum, you are missing out on millions of opportunities and just because you don’t participate, doesn’t mean your business won’t be talked about. Why not lead the conversation?

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Google_Instant_PreviewEver been annoyed by seeing not-so-great websites gain more traffic than your brilliant website, because they rank higher in organic search results? Well, thanks to the mid-November introduction of Google Instant Previews, a feature that allows Google search engine users to preview websites before visiting them, superb SEO might not be enough for a website to gain high traffic from its rank at the top of Google’s search engine results page (SERP).

As a result, two changes in the world of search are apparent: (1) content on websites will become more important for gaining traffic and the impact of SEO will be limited, and (2) online advertisers may see a decline in the effectiveness of their AdWords ads that are displayed in SERPs.

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Atomic Design & Consulting is Working Together

I bet a lot of you are thinking that the two cannot work together and that Facebook is a threat to the Email Marketing world but, that’s not a fair assessment. If used in the right manner the two can work very well together. Both are critical tools in establishing a connection with your audience and they can feed off one another.

Companies commonly refer people to “like” their Facebook page within their email campaigns. As well as offering a “join our newsletter” opportunity in the other direction. Promoting your Email Marketing list on your Facebook fan page will bring you more subscribers and increase your opportunity to reach your audience and remain top of mind with them.

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Akeeba Backup, Best Thing Since Sliced BreadIf you use Joomla, then use probably already know about Akeeba Backup. This tool will save you from many headaches involving backing up complete sites. You can select certain files, select only database, select only files, or the whole thing at once. There is one more VERY IMPORTANT use for this tool...... SERVER MOVES.

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email-mark-emo

These days, almost every business has a web site to promote and grow their business. The question is: how do they intend to utilize it? How will they remain top of mind and keep their current and potential customers informed about their latest trends and offerings? More importantly, how can they encourage their target audience to come back to their site and drive revenue? One of the most highly targeted and cost effective ways to accomplish this is, Email marketing. Is your company still using direct mail? Do you   do any marketing of your web presence at all? If so, I’d ask you the simple question of “why”? Email marketing allows your business the opportunity to communicate special promotions, upcoming events, or share any critical information with your target immediately and at a lower cost.

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foursquareIn this new world of geo-location, there are plenty of options to be sure all your friends know where to find you. Foursquare, Gowalla, Loopt, Yelp, and recently Twitter and Facebook have even gotten into the location-based arena. So, here’s how to play the game.
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kbtab

As a web developer, it is important to stay on top of the latest tools and techniques in the development community. Rapid Web Development is not so much a development as it is an evolution in efficiency. As web developers take on more projects, they must continually find ways to improve their efficiency so they can move on to the next project sooner.

The most important tool that web developers use is the IDE, the Integrated Development Environment. This is where all the "code weaving" takes place, and it is what makes rapid web development possible. While many developers may be happy using Adobe Dreamweaver, my IDE of choice is JetBrains WebStorm. It is free for educational and open source purposes, but a personal license is $69. This is very reasonable, considering Adobe's Dreamweaver is $400 and is not as powerful or as customizable.

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HARO - An Easy New Way for Small Businesses to Gain Free PublicityFree publicity is an inexpensive marketing tool that can help to increase the awareness of a company, and consequently the sales of its goods and/or services. It's especially useful for small businesses, which have fewer resources at their disposal. However, larger companies have been better able to land mentions in the press than smaller companies, because they’re able to hire public relations firms to assist them in doing so. Now, a free social media service called  Help a Reporter Out (HARO) helps to level the playing field. A small company has the same opportunity as a large company to be covered by well known media outlets, thanks to HARO.

 

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atomicfb

How many times have you gone on Facebook and looked up a business that you were interested in and the first thing you see when you go to their page is boring content or worse, no pictures? There are no pictures, no deals or specials and the page is all together lacking a personal touch. It is a social forum after all; going to someone’s page should be like walking into their home or office. This is where an FBML tab can help.

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Google Instant - A Game Changer for SEO and SEMLast week, Google rolled out Google Instant, a new search feature that predicts users’ queries as they type and shows and updates results as they continue typing. According to Google, its instant search provides faster searching, smarter predictions, and instant results for its search engine users. Prior to instant search, Google users had to type in a full search term and click the search button to view search results.

In the aftermath of this announcement, the internet was abuzz with talk of Search Engine Optimization (SEO) – the process of improving the visibility of a website or webpage in organic search results – being dead as a result. Many, like Steve Rubel, expressed this belief by arguing that “optimizing will virtually be impossible” because Google users will now be able to tweak their searches in real-time and will no longer see the same search engine results pages (SERPs) for a query. 

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Conversion-PicSocial Media is obviously the most talked about online opportunity today. Leveraging information through various outlets and increasing organic search engine performance. Fortune 500 companies have spent millions of dollars on content creation. They’ve invested in creative and quality video production, customized Facebook pages, guest bloggers, and more. All in an effort to get their message out to their audience before the competition does. Hopefully generating an abundance of traffic and exposing new targets to their brand.

Where the rubber meets the road is “conversion”.

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Email Signature - Common Sense Internet Marketing Tip

Here is a short and sweet suggestion that could get your phone ringing more often for sales.

When you are sending emails, make sure you have your phone number, address, web site address and other marketing URLs (such as Facebook and Twitter) at the footer of EVERY message that you send. It is an easy way to make sure that your customers can easily find a way to contact you to do more business. It also helps when they forward your email to friends so that they too can also easily do business with you. Doesn't get much easier than this, yet we see it all the time. Don't miss this easy opportunity to help your customers do business with you!

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scan

It seems everyone these days has a smartphone, such as the iPhone and Android phones. But how many companies actually use this to their advantage when it comes to marketing and social media? Enter QR codes.

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computer_resizedProduct placement is becoming more prevalent on TV as use of the DVR becomes more popular. Advertisers are coming up with inventive ways to get you to see their products, but are we, the consumers, even noticing? I think it depends on the brand’s top-of-mind awareness, which is what every brand strives for. Top-of-mind awareness is the first brand you think of when asked about a product. For example, when someone says name a brand of detergent, the first brand you think of is your top-of-mind awareness.

 

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Email marketing - turn images on and offWhen it comes to email marketing, some people just do not get the big picture. Literally.

Below is an example of an email as it came into my email inbox this morning. It is from a place that I have stayed before, Diamond Resorts (kudos for continuing to market to me after the initial sale.)

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Social Media Marketing Go BigWe hear the phrase, “Go Big or Go Home,” all the time, whether it has to do with sports, a leap of faith or just life in general. Lately I’ve noticed that social media campaigns are doing the same – going big. They’re pulling out the big guns not only when it comes to the quality and consistency of posts, but also in the way they reward their Following, whether it is on Facebook, Twitter or a location-based social media site like foursquare. These incentives, whether they’re gift cards, concert tickets or even all-inclusive vacations, are keeping these followers coming back for more and most importantly, engaged with the brand.

I was always a little bit skeptical of these online giveaways; you always have to enter your e-mail address or another form of personal information and I just wasn’t interested. It wasn’t until I actually won something through a social media contest that I became a believer. My first win came from the Fairmount Hotel in Dallas, and I won a prize valued at $1,000 just by following them on Twitter as a part of their campaign to hit 1,000 Twitter followers. A few weeks later, I won Lady Gaga tickets just by Twittering the response to a fashion question from InStyle magazine. After collecting my winnings, I was hooked on the idea of instigating a social media giveaway campaign for a client.

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Setting expectations for great client relations in web marketingThere's little a client respects and appreciates more, than setting a realistic and accurate expectation of the services you intend to deliver. Want to damage your reputation the easy way? Promise someone something you can't deliver on. Chances are, your client is going to keep an eye out for someone new to provide your services. The following is a few basic fundamentals to meeting your client's expectations.

TIMELINES:
When it comes to web design and development timelines, be sure to work within your project management schedule. Better to be conservative when quoting delivery dates, than run the risk of not meeting your deadline.

SCOPE OF PROJECT:
On deliverables, the more detail regarding the scope of the project you can put in writing, the more likely you are to have a satisfied client. When it comes to search engine optimization or a social media campaign, be certain you've communicated as much of the techniques and practices you intend to utilize as well as how you will measure your ROI and results. 

COMMUNICATION:
When handling revisions requests for your projects like web development and email marketing services, this could be an area of opportunity for you. The value and cost of communication is often overlooked. Designating a project manager, who "all" correspondence will be funneled through, increases efficiency and limits miscommunication, streamlines your process, eliminates confusion and increases profits.

A client who receives clear communication, the services delivered on time and as promised, is a client you keep. 

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I am currently the social media intern here at Atomic, I just started at the beginning of June and I will be the first to say this small-staffed business knows how to work hard and have fun. Most everyone here will go out of their way (or sometimes I’m just on their way) to say hi, but either way they make time.  As a recent graduate of Texas Tech, I have been told many times by many adults that the economy was so bad right now there are no jobs out there. I was told enough times I started believing them.

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Dallas web designers, companies, agency, firmsOver the years I have had the opportunity to work with several local Dallas web designers, agencies / firms, and independent developers. In an effort to practice what we preach, I am going to share a list that we feel will be helpful to the audiences that typically are searching for our services.

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news-alienI spend a bulk of my days attempting to find companies who are interested in taking their social media efforts to the next level. Over the past few months, there have been some incredibly large opportunities for Fortune 500 organizations to effectively manage their reputation via social media. Consider the Toyota recall situation. Millions of Toyota owners wondering if their vehicle had the potential for unintended acceleration. The thousands and thousands of phone calls and customer visits that could have been avoided by addressing the situation on the heavily trafficked social media outlets. Putting those loyal customer’s minds at ease and reassuring them that their vehicle was safe. I personally own a Toyota Camry and was bombarded by opportunistic solicitations from a local Nissan dealership. I wonder how many people traded in their Toyota for another brand over the past few months?

 

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trafficThis is intended to be an interactive blog. Your opinion matters! Which is your favorite? Or should I say, least favorite?

You’re driving down a common three lane road in Plano, or Allen, or just about any suburban city in the Metroplex. It’s posted with a speed limit of 40 or 45 mph. The cars in front of you are riding directly next to each other at the exact same speed of 38MPH. However, if one of them does speed up, the others follow suit. Like they’re sheep or something.  

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Class of 2010Congratulations to the Class of 2010 – you did it! You’ve finished four (or maybe more) stressful years of college and you’re ready to enter the working world. You’ve heard all the dismal news about the economy, unemployment rates and limited entry-level jobs, yet you’re still heading out there with your chin up and resume in hand looking for an opportunity to put that degree to use.  You put in all the time and money to get to where you are today, but a bland resume, being un-prepared for an interview and sharing to much about yourself online can easily land you back at the starting line when applying for a post-grad internship or job.

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twitter-uneedmeI will assume that because you are reading this, you see there may be value in Twitter (congratulations)

Who is using Twitter?
There are executives, blue collar workers, celebrities, teachers, moms, dads, subject matter experts, and just about every other type of person / demographic using Twitter.

Why is Twitter important?
Because it answers a critical question… “What are you thinking about Right Now!”

When people answer this question, they are giving insights to services and people they may need. I like to think of this as a very proactive way to find new clients or support existing ones.

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time-blogYou have created a beautiful design for your email marketing newsletter, gathered a powerful list of consumers that are interested in your product (shame on you if you bought your list), laid out the content perfectly and have everything that your target market wants to see. In your mind there is no possible way that you can mess this up. But there is, you send the newsletter at the wrong time thus losing many potential readers and customers that you would have otherwise opened it. Well ain’t that a problem?

Many of us have been woken up by a newsletter arriving at our phones at midnight on a Thursday night, and we have all been annoyed by newsletters filling up our inbox on a Monday morning when all we want to do is catch up on emails that came this weekend. They are annoying, but more than that, ineffective. I have been working on newsletters for over a year, and it has been a trial and error process for me all along to figure out the correct day and time to send a newsletter. Throughout this year I have sent out more than 8 million newsletters and I have analyzed the send reports since day one trying to find patterns. What you are about to read is my personal opinion, and it’s based on my own research with newsletters. One important thing I have to point out before I start is that this does not apply to every single newsletter, depending on your business trade or target market you might want to tweak your sending times.

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Think Before You Tweet

We’ve all been there – you’re frustrated and annoyed with your client or co-worker, and you’re just about to boil over. But instead of taking a moment to cool off, you turn to your trusty Twitter account and begin to vent about your frustrations. Then you hit Enter and release all your negative thoughts into the Twittersphere. For a few minutes, you might feel a little bit better having released some tension and begin to go on with your day.

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facebook-blogWe talk to prospects every day that are interested in Social Media Marketing. They hear and see the buzz surrounding it. They hear the great success stories  and they may even have tried themselves and not had much to any luck.

So what makes a Social Media campaign work?
How do you get people interacting on it and sharing your commercials; errr… I mean "helpful information."

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ie-css3I recently came across a fantastic script that will significantly improve web development for sites that use rounded corners, text shadows, and box shadows. This script allows Internet Explorer 6-8 to render rounded corners, box shadows, and text shadows where it wouldn't otherwise. The tool is called IE-CSS3.

It's quite simple... all you have to do is upload the script to your site and add the behavior property to the CSS of the element you want to have rounded corners:

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It's all about the fansFEBRUARY 2012 UPDATE: Facebook made changes and so we have posted the new way using Classic ASP.
Click here to see the most recent "how-to" guide!

Have you seen those Fancy Fan pages usually from big corporations or hip design companies on Facebook? Have you noticed how most of them have content that as a visitor you can’t access until you become a Fan? Well if you are like me you probably think this is something that a regular person trying to attract more Fans on his Fan Page won’t be able to do and will require the assistance of some expensive developer…

Well good thing I was wrong (this is rarely the case) because with the help of Facebook FBML it is really simple to create a teaser landing page for those unlucky few who have not yet experienced the pleasures of becoming your Fans.

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Facebook - Always in styleI joined Facebook in fall of 2004 when I was a college freshman. Way back then, Facebook was referred to as TheFacebook.com, there were no photo albums or Fan pages and the idea of Facebook Chat was unheard of. Harvard student Mark Zuckerburg launched Facebook in February 2004 and required members to have a college e-mail address to gain access to the collegiate networking site. Policies changed in 2006 when Facebook opened up to the world and just required users to be at least 13 years old and to have a valid e-mail address. When Facebook celebrated its’ sixth anniversary in February 2010, there were more than 400 million active users with more signing up each day.

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adc-lockBy now, it’s no secret that social media is the latest marketing craze. Everywhere we turn, “Facebook this” and “Twitter that”. “Follow me here” and “forward this to a friend”. Many companies are now scrambling to meet the expectations of an ever expanding demographic of technology friendly consumers. Similar to real life social activity, many of us are not equipped with the skills necessary to successfully connect with our prospects on social media. The question isn’t “if” they should utilize social media. The question they’re asking themselves is “how to do it effectively”.

 

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Web research and account planning - Fall in love with itOne of the best teachers I ever had was Dr. Alice Kendrick; she currently teaches advertising Research and Account Planning at Southern Methodist University while leading the field of Account Planning. She taught me many valuable lessons about becoming a successful account planner.

For example how we should always keep things simple (The KISS Principle), how we should never assume anything in this world and to always question everything. But of all the lessons she taught me one of the most important one as an account planner was to always put yourself in the shoes of the consumer, think like they do, act like they do, become your consumer.

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Redirecting a site from non-www to www is pretty straight forward using .htaccess, but not so much when you are on a Windows box. The approach usually taken invloves pasting code (below rewrite engine on)  in the .htaccess file and uploading to the server in the root.

RewriteCond %{HTTP_HOST} ^yoursite.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]

The steps for IIS redirect is a different story, and most the time you do not have access to do this.

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Social media marketing ideas for restaurantsEveryone knows that word-of-mouth can either make or break a restaurant so it only makes sense that restaurants pay close attention to social media marketing. After all, social media is now one of the fastest forms of word-of-mouth marketing.

This article is assumes you have already have setup a Facebook fan page, twitter account, and setup your profile on other networks (you didn’t forget Yelp did you?).

If you have not done so, get started... but a few quick words on setting them up…

  1. Try and use the same name across all the networks if possible
  2. Make sure you are the primary person for the account (ie. don’t let the kid that “gets” Facebook be the one that sets up your page or it will forever be linked to that person’s profile (think: What if they quit or get fired?)
  3. Reserve the names even if you don’t plan on using them right now

So, for those of you that do have the accounts, that is great… now what?

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Many of you are aware of the explosion of social media in the past few years. We have all heard the names, Facebook, Myspace, Twitter... Google? Yes, Google has entered the social media market and is making a big impact.

Google currently has three social media applications:

 

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