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Why email is so powerful for marketing

No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email marketing campaign. You launch the campaign. You monitor the performance and tweak the future [...]

By |2020-07-14T16:46:09-05:00July 15, 2020|Blog, Email Marketing|

Keys to Being Recession-Proof: Marketing and Advertising

If you take a look at historic recessions, the most successful businesses were the ones that faced down the impossibilities with good strategies and positioned themselves for growth when the economy stabilized. Although it is unclear how the COVID-19-induced recession [...]

By |2020-07-14T16:44:11-05:00July 14, 2020|Blog, Business|

Why it’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic

It's a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it's natural to go into "hunker down" mode. It's [...]

Mindful Marketing Tips in the Age of of COVID-19

COVID-19 has pulled the e-brake on so many of our lives, businesses, and homes. As a society, we are used to going. Fast and furious, forward—and suddenly, we must stop to protect [...]

COVID-19 – Marketing Through a Pandemic

Marketing during a pandemic? Permission to adapt and proceed. Now is not the time to go silent. Online engagement is surging with social distancing in place. More people are spending more time on social media and accessing web-based resources [...]

State of Marketing 2020

Trends and data from over 3,400 global marketers plus progressive strategies from our experts and partners. What's Inside?  Content Marketing Strategy Social Media Marketing Digital Advertising Web Strategy Search Engine Optimization Strategy Reporting and Attribution Strategy Email [...]

By |2020-02-24T16:31:46-06:00February 24, 2020|Blog, HubSpot|

How to follow-up when a lead goes cold

When I was buying print ads I had a rep that would call and leave me voicemails like these: BEEEEEEEEEEEEP! “Hey, just checking in to see if you were planning to buy more ad space with us. I know [...]

By |2020-01-22T10:52:47-06:00January 22, 2020|Blog, Email Marketing|

5 Proven ROI Marketing Metrics That Make Inbound Marketing a No-Brainer

Did you know that when it comes to marketing for your company, you can actually spend less and get more? Yup. You read that right. The fact is, inbound marketing has changed the way we spend our marketing [...]

By |2020-01-21T14:13:56-06:00December 10, 2019|Blog, HubSpot|

How Much Should You Budget for Web Design or Redesign? [2020 Update]

Everybody Likes To Save a Buck, Right? Plenty of companies start looking at designers for their newest projects by thinking first and foremost about cost. How much is this going to cost me? How much can I save if [...]

By |2019-12-16T10:13:38-06:00December 6, 2019|Blog, Design, Development|

Setting Up a Growth Marketing Plan

We Know You Want To Grow. Obviously. The good news is that you’re not the only one. The bad news is that, again – you’re not the only one. We’ve heard a million inspirational speakers and marketing gurus say [...]

By |2019-12-06T11:06:44-06:00November 26, 2019|Blog|
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