Atomic worked with the Sweeney Media Group to design, develop, send and track the “Road & Trail” email newsletter for Land Rover of Texas ( a division of the Snell Motor Company.

Atomic developed a new design that has already created more excitement and click through traffic for Land Rover Texas! Subscribers enjoy the feature articles and the new layout, stating that the information is easier to find and use – and it shows! By tracking the click through rates and the number of times the message has been forwarded to a friend we can see that the new design and delivery method are paying off.

“We are excited to be working with such a quality brand and organization” states Stephen Brown “and are excited about all the possibilities of growing the Land Rover Texas brand online.” Stephen is a managing partner with Atomic and works closely with The Sweeney Group on this project.

Additionally, Atomic created offline marketing collateral to help increase awareness of the “Road & Trail” newsletter while customers visit their local Land Rover locations. The printed materials are aimed to increase the visitors’ awareness of the availability of the service. The newsletter not only features stories that are of interest to customers but provides special offers and invitations to special events.

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