We asked Chat GPT, an artificial intelligence “AI” chatbot a simple question, “Write a blog post about using AI for marketing.” In less than 15 seconds, our blog was complete. However… Was it a well-written blog?
As a marketing agency that serves clients from a multitude of industries, understanding the future of AI and the positive and negative impacts of using it is valuable. So far, our team has tested using AI to generate marketing copy and social ideas for a few clients. Below are 3 tips we learned for using AI as a copywriting tool. We’ve also included the full AI-written blog for your viewing pleasure.
1. WHEN USING A CHATBOT, PROVIDE AS MUCH DETAIL AS POSSIBLE
AI chatbots are still young and need a lot of details on a topic to understand the task you want completed. Because they aren’t human, they also lack context. When I asked the question that prompted our blog, I was really looking for it to talk about .. well.. Itself and other up-and-coming AI content creation tools. However, it wrote about other uses of AI in marketing, including AI in data and analytics, social scheduling and email newsletter automation, customer service chatbots, and predictive business analytics. While these are all ways that AI is being used in our day-to-day with marketing, the context of what I actually hoped for was missing.
2. USE AI AS A CREATIVE STARTING POINT, DON’T COPY/PASTE
Colleges are starting to have systems that can detect whether a paper was written with AI. Search engines can tell too. In a February 2023, article from Social Media Today, Google Search’s guidance about AI-generated content was referenced. “Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.”
Because AI-generated text often comes from a template and other information it’s been fed, it may not rank as high when published to your website. For these reasons, we see AI as a tool, not as a copywriter. It has been helpful for checking on any topic we may have missed when writing marketing content. It’s fun to use for creative purposes as well, including coming up with poems, jokes, or songs related to a brand.
3. DOUBLE CHECK FOR GRAMMAR
We’ve taken the liberty of roughly marking all the grammatical errors from our AI-generated blog below. If you take a quick glance, you can understand why it’s valuable to have a set of human eyes on your writing before hitting ‘publish.’ There’s quite a few run-on sentences and in the conclusion section, the last sentence is incomplete. The writing style is also repetitive and the same words are used right after another (highlighted in green). Sentences that use the same words can draw attention away from the focus of your article and distract readers. It’s also a waste of space! We recommend publishing concisely written blogs that include searchable, SEO-focused words.
Title: How Artificial Intelligence is Revolutionizing Marketing
Written by ChatGPT
In today’s fast-paced digital landscape, businesses are constantly searching for innovative ways to stay ahead of the competition and drive revenue. One area that has gained significant traction in recent years is the use of artificial intelligence (AI) in marketing. AI has the potential to revolutionize the way businesses approach marketing strategies, providing valuable insights, automating tasks, and enhancing customer experiences. In this blog post, we will explore how AI is transforming the marketing landscape and the benefits it brings to businesses.
Data-Driven Decision Making
One of the significant ways AI is transforming marketing is through data-driven decision making. AI-powered tools can collect, analyze, and interpret vast amounts of data from various sources, such as social media, customer interactions, and online behavior. This allows businesses to gain valuable insights into customer preferences, behaviors, and trends, enabling them to make data-driven decisions for their marketing strategies.
For example, AI-powered analytics platforms can analyze data in real-time, identifying patterns and trends that human marketers may miss. This can help businesses optimize their marketing campaigns, personalize content, and target the right audience with the right message at the right time, resulting in improved customer engagement and higher conversion rates.
Automated Marketing Campaigns
Another significant impact of AI in marketing is the automation of repetitive and time-consuming tasks. AI-powered tools can automate tasks, including such as content creation, social media scheduling, email marketing, and ad campaigns, freeing up marketers to focus on more strategic activities.
For instance, chatbots powered by AI can handle customer inquiries and provide personalized recommendations, saving time and resources for businesses while enhancing the customer experience. AI can also automatically generate personalized content, including such as product descriptions, social media posts, and email newsletters, based on customer preferences and behaviors, resulting in more relevant and engaging content for customers.
Enhanced Customer Experience
Customer experience is a critical factor in today’s competitive business landscape, and AI can significantly enhance the customer experience by providing personalized and relevant interactions. AI-powered tools can analyze customer data to understand their preferences, behaviors, and needs, and provide personalized recommendations, offers, and promotions in real-time.
For example, AI can analyze customer browsing and purchase history to recommend relevant products or services, send personalized email campaigns based on customer interests, and provide customized offers to incentivize purchase decisions. These personalized interactions not only enhance the customer experience, but also improve customer loyalty and retention.
Predictive Analytics
Predictive analytics is another area where AI is revolutionizing marketing. By leveraging machine learning algorithms, AI can analyze historical data to identify patterns, trends, and correlations, and make predictions about future outcomes. This can help businesses optimize their marketing strategies and make informed decisions.
For instance, AI can analyze customer data to predict customer churn, identify potential high-value customers, and optimize pricing strategies. Predictive analytics can also help businesses forecast demand, optimize inventory levels, and optimize ad spending, resulting in improved marketing ROI and business outcomes.
Ethical Considerations
As businesses embrace AI for marketing, it is essential to consider the ethical implications of using AI in customer interactions and data analysis. Data privacy and security are critical concerns, and businesses must ensure that customer data is handled responsibly and in compliance with applicable laws and regulations. Transparency in AI-powered marketing initiatives is also crucial, and businesses should clearly communicate to customers when they are interacting with AI-powered tools to maintain trust.
Conclusion
Artificial intelligence is transforming the marketing landscape by enabling data-driven decision–making, automating marketing campaigns, enhancing customer experiences, and enabling predictive analytics. Businesses can leverage AI to gain insights, automate tasks, and deliver personalized experiences to customers, resulting in improved marketing performance and business outcomes. However, it is crucial to consider the ethical implications of using AI in marketing and ensure responsible and transparent use of customer data. As AI continues
CLOSING THOUGHTS
Overall, we’ve found AI to be a helpful tool in writing marketing copy, but not entirely full-proof. It’s best to use a marketing or communications professional to ensure that the writing style and grammar is attuned to your brand’s voice. Additionally, marketing professionals can ensure that all content you publish on your website, social, or on Google My Business, has top-notch SEO so that your brand can be ranked. Lastly – if you’re trying out an AI writing tool like ChatGPT for the first time – try to make your request or question as detailed as possible.
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