The School of Management at UTD recently held an open bid for website developers to create and manage their electronic newsletter. After a lengthy bid and interviewing process, the School of Management Selection Committee chose Atomic Design and Consulting as their preferred provider.
“The School of Management at UTD wisely realized that they can stay in touch more frequently and capture better data by utilizing an electronic newsletter” states Atomics Stephen Brown. The university wants to capture and track data through their enewsletter. Electronic newsletters offer a wide array of statistical information like, how many newsletters were delivered, opened, clicked through, forwarded and which links were clicked. “The benefit of using an electronic newsletter over a traditional paper newsletter is the amount of data you can capture about your target audience. The statistical data you can collect is astounding” said Brown.
The School of Management eNewsletter is currently in the design stage.