The perfect opportunity presented itself with my social media client, Buyers Agent Bill Shields. His social media was up and running, but it wasn’t growing at the rate I would have liked. I needed something to spark the interest of people who were interested in real estate in the Dallas/Fort Worth area – something like a $200 Home Depot gift card. What home owner wouldn’t want that? Using Facebook Ads, I set up an ad set to the demographics I wanted to hit and began to promote the $200 gift card giveaway on my client’s Facebook page. In the 10 days the ad ran, their following increased by 230% and brought even more new page views and action on the Facebook page. In order to win the gift card, they had to fill out a quick form with their name, email address and what they look for in a real estate agent – simple enough right? Today, I get to tell someone they won that gift card!
I went into this campaign knowing we would have to spend $200 on a Home Depot gift card, and I hoped I would get results worth at least that amount. In my opinion, I think my campaign paid for itself. We engaged followers with the brand, and we gained a new group of followers that will not only see my client as a reputable real estate agent and source for real estate news, but even use his services in the future.
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