I joined Facebook in fall of 2004 when I was a college freshman. Way back then, Facebook was referred to as TheFacebook.com, there were no photo albums or Fan pages and the idea of Facebook Chat was unheard of. Harvard student Mark Zuckerburg launched Facebook in February 2004 and required members to have a college e-mail address to gain access to the collegiate networking site. Policies changed in 2006 when Facebook opened up to the world and just required users to be at least 13 years old and to have a valid e-mail address. When Facebook celebrated its’ sixth anniversary in February 2010, there were more than 400 million active users with more signing up each day.


Now that I am literally “Facebooking” for a living, I constantly get asked what’s next for social media. I believe that networking sites like Twitter might fade away because of the lack of interaction and interest from younger generations. The features of Twitter are evolving, yet are still limited, and Twitter accounts can be linked to Facebook therefore decreasing the need to log into the Twitter site for some users. I believe though that Facebook will never go out of style.

I currently have more than 1,000 Facebook friends that include my 13-year-old cousins and my 76-year-old grandmother who both contribute content on a daily basis. When Facebook opened to the public in 2006, their mission to keep friends connected stayed the same; as the number of users grew, Facebook added features to increase its functionality and to appeal to its new demographics. If Facebook had stayed with its simple format without all the applications, it would have quickly faded as my generation of college friends graduated and moved out into the working world.

With new applications and features being introduced on a daily basis, Facebook is constantly finding ways to entice new and veteran users to keep coming back. While I personally might turn to Facebook for sharing photos, creating awareness about brands and events and chatting with friends, my younger friends are logging on every day to play games, post videos and photos of their friends and interact with their favorite TV show or musician’s Facebook pages. Facebook’s biggest appeal to the masses is that users can make it their own. They can play games if they want to, they can join Fan pages if they want to and they can decline invitations if they want to.

Facebook will continue to stay one of the most popular websites on the Internet as users continue to make it their own. The appearance and demographics will change as new generations of users begin to start logging on to Facebook, but I know that I have no plans of logging off in the future.

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