What does your logo say about your company? Apparently a lot!  In today’s world of never ending competition, a logo is a company’s way to differentiate itself from its competitors.

When you are trying to say, “I’m reliable” make sure your colors don’t indicate, “I’m playful”.

Read more to find out what your logo is saying to clients!

What happens when you pick the wrong logo? How does a person know what a “wrong” logo looks like? Earlier this monthDarden Restaurants changed the logo of their Italian concept Olive Garden. Here are the before and after images:

What does your logo say about your business? There have been hundreds of books written on the effects of color on mood, but how big of a role does color play in customers being attracted to your brand?  Entrepreneur.com came up with a fun infographic to show you what your brand’s color scheme actually means (click photo to enlarge).

What do you think of Olive Garden’s new logo? Will the brown and green color scheme ignite feelings of trust and reliability? Or will the drastic change leave a bad taste in your mouth?

Let us know your thoughts below!

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