Trends and data from over 3,400 global marketers plus progressive strategies from our experts and partners.

What’s Inside? 

  1. Content Marketing Strategy
  2. Social Media Marketing
  3. Digital Advertising
  4. Web Strategy
  5. Search Engine Optimization Strategy
  6. Reporting and Attribution Strategy
  7. Email Marketing Strategy
  8. Conversational Marketing Strategy
  9. Market Research Strategy
  10. Additional Findings
  11. Survey Demographics
  12. Contributors

The most common measurement of success for content marketing is Total Sales

63% of marketers are investing in a website upgrade this year

About 64% of marketers actively invest time in search engine optimization