report on marketing trends 2020
state of inbound 2020 500

Trends and data from over 3,400 global marketers plus progressive strategies from our experts and partners.

What’s Inside? 

  1. Content Marketing Strategy
  2. Social Media Marketing
  3. Digital Advertising
  4. Web Strategy
  5. Search Engine Optimization Strategy
  6. Reporting and Attribution Strategy
  7. Email Marketing Strategy
  8. Conversational Marketing Strategy
  9. Market Research Strategy
  10. Additional Findings
  11. Survey Demographics
  12. Contributors
state of inbound 2020 1
state of inbound 2020 2
state of inbound 2020 4
state of inbound marketing 2020 3
marketing strategy success

The most common measurement of success for content marketing is Total Sales

web strategy

63% of marketers are investing in a website upgrade this year

seo strategy

About 64% of marketers actively invest time in search engine optimization

Need Specific Help?
Interested in a specific topic? Review the topics below to get the info, news, and tips you need!

Recent Posts

7 reasons to redesign your website

Is It Time for a Website Makeover? 7 Reasons to Redesign Your Site Now!

Digital Brand Building Reputation Tips

Digital Brand Building: Expert Tips for a Strong Online Business Reputation

Marketing Dream Team Blog

Is Your Marketing Dream Team Missing Key Players?

Big Bites Snackable Content Strategy

Small Bites, Big Impact: Elevating Your Snackable Content Strategy

retargeting blog

Bringing Back Lost Opportunities: The Power of Retargeting

SEO and the kitchen sink blog

SEO and the Kitchen Sink

Security Industry Marketing Trends blog 2024

Marketing Trends in the Security Industry: 2024 Insights

Dallas business relocation SEO blog

Dallas: The New Frontier for Business Relocation and SEO

Magnetic Branding and Emotions blog

The Power of Emotions: Crafting a Magnetic Brand

AI and ROI Software Blog

Meeting High ROI Expectations for AI Software Investments

Is your brand just like everyone elses branding blog

Is Your Brand Just Like Everyone Else’s? Why That Could Be a Big Problem

online shopping platform logos wix shopify and woocommerce - how to choose blog title

Shopify vs. WooCommerce vs. Wix: Which Platform is Best for Your Online Store?

Law Firm Marketing - how to hire the right agency to market your attorneys

Law Firm Marketing: How to Hire the Right Agency to Market Your Attorneys

Website Wisdom ux ui desgin mistakes

Website Wisdom: Top 3 Website UX/UI Mistakes

Linkedin marketing social media strategies for businesses

Why LinkedIn Marketing Should Be Part of Your Strategy

tech IT and saas marketing tips and strategies blog 1

IT & SaaS Marketing Mastery: The Top Digital Strategies Driving Success

Mastering social media marketing

Unlocking the Power of Social Media Marketing

branding agency trends

Top Branding Trends for 2024

brand storytelling

Telling Your Brand’s Story

10 Website Project Tips

From Kick-Off to Launch: 10 Essentials for Website Project Success

Allen City Council, May 2024 Election Candidates - Place 1

Atomic Launches Dynamic Website for Mike Schaeffer’s City Council Campaign

Financial Services Marketing Trends 2

Financial Services Marketing Trends for 2024

5 Essential Marketing Metrics to Monitor for Success

5 Essential Marketing Metrics to Monitor for Success

Short Form Video Marketing - A Game-Changer in Digital Marketing

The Rise of Short-Form Video Content: A Game-Changer in Digital Marketing

7 strategies to grow email list

7 Strategies to Dramatically Grow Your Email List

Dallas Marketing Events Conferences 2024

Dallas Marketing Event Guide 2024: Dive into Inspiration, Network, and Grow!

marketing budget guide

How to Determine your Marketing Budget: A Roadmap for Success!

Jay Howard - 32 under 32 Ad2 Dallas Advertising award

Jay Howard Honored with “32 under 32” Award in the Dallas Ad2 Advertising Industry

hidden ROI blog2

Uncovering the Hidden ROI in Digital Marketing

AI Wrote This Blog - How to Use AI and ChatGPT

AI Wrote This Blog – How to Use AI and ChatGPT

Google Analytics 4 Is Here Blog 1200x800 1

What Should Businesses Know About Google’s New GA4 Reporting?

Power of Email Marketing

Why Email is So Powerful for Marketing

Recession-Proof Marketing Strategies

Keys to Being Recession-Proof: Marketing and Advertising

pandemic marketing strategies

Why You Shouldn’t Abandon Your Marketing During a Pandemic

covid 19 pandemic marketing

Mindful Marketing Tips in the Age of of COVID-19

marketing through a pandemic

COVID-19 – Marketing Through a Pandemic

customer communications lead closing

How to follow-up when a lead goes cold

20

5 Proven ROI Marketing Metrics That Make Inbound Marketing a No-Brainer

27

Setting Up a Growth Marketing Plan

22

Reality Check: Are You Ignoring Your Best Customers?

15

5 Ways to Be More Customer-Centric

18

How to connect HubSpot to Outlook/Gmail

17

Sink or Swim: 6 Steps to Successfully Implement Hubspot

ADC partner day 1200x630 1

HubSpot Partner Day 2019 [Recap]

Dallas HubSpot Agency

Dallas HubSpot Gold Agency

26

4 Post-Website Launch Mistakes

All You Can Eat Leads Blog

All You Can Eat Leads: 5 Fail Proof Ways to Generate More Leads

30 hubspot tools that won't cost you a dime

30 Awesome HubSpot Tools That Won’t Cost You a Dime [Free Inbound Marketing Tools]

jackie bese savvy list panel

Savvy List Panel – Jackie Bese

24

Don’t Pitch Slap Your Customers – Why Your Traditional Marketing Efforts Are Failing

digital marketing reports

Digital marketing reports senior leaders actually care about

Dallas web design Atomic

Dallas Web Design

web analytics and lead generation

Leverage Analytics for Lead Generation

inbound marketing agency dallas state of inbound 2018

State of Inbound Marketing 2018

digital marketing trends 2019

Digital Marketing Trends in 2019

dallas voice search agency blog

Voice Search guide for Dallas Businesses

what is hubspot

Dallas HubSpot Agency

dallas seo checklist

Dallas SEO Checklist

lead generation tips from atomic design

12 Lead Generation Tips From A Dallas Digital Marketing Agency

hubspot certified partner

Atomic becomes a Dallas HubSpot Agency Certified Partner

inbound 2018 recap blog img

HubSpot Inbound 18 Recap

valentines romance marketing tips atomic design

Romance Your Customers with These Marketing Tips

2017 digital summit dallas conference recap day 2

Day 2 – 2017 Dallas Digital Summit Recap

2017 digital summit dallas conference recap day 1

Day 1 – 2017 Dallas Digital Summit Recap

Online Ratings & Reviews Management System | Atomic Design & Consulting

How to Up Your Ratings Game

marketing podcasts curated list atomic design consulting

Marketing Podcasts You Should Listen To (Curated List)

marketing frights that terrify users

5 Marketing Frights that Terrify Users

google chrome https security

Website Form Security & SSLs

Ecommerce and Google Tag Manager Made Easy

Ecommerce Event Tracking with Google Tag Manager Made Easy

atomicdc avada 5 2 update

Our Top 5.2 Things We’re Excited About

2017 Rocks Digital Conference | Digital Marketing Conference | Dallas, TX | Atomic Design & Consulting

Big Takeaways from #RocksDigital Conference 2017

4 tips social media marketing

4 Social Media Tips for Photographers

adc trends report featured image 117

2017 Digital Marketing Trends

dallas seo agency what small businesses need to know

best local seo dallas

google chrome https security

Security Update: Chrome will label Non-HTTPS sites as Not Secure

nonprofit new year social ideas

Nonprofit Content Marketing Ideas for the New Year

digital summit dallas day 2 top 3 takeaways

Top 3 Takeaways of Digital Summit Dallas Day 2

Digital Summit Dallas - Top 5 Takeaways of Day 1

Top 5 Takeaways of Digital Summit Dallas Day 1

User-Generated Content Marketing for Nonprofits

User-Generated Content Marketing for Nonprofits

Tips from 10 North Texas Nonprofit Instagram Accounts

Tips From 10 North Texas Nonprofit Instagram Accounts

Revolver Beer Think & Drink

Think & Drink
powered by Revolver Brewing

google mobile first atomic

How to Make Your Website Optimized for Google’s Mobile-First Indexing

Nonprofit Annual Reports Creating Content

Annual Reports: The Best Resource for Nonprofit Content Marketing

Get Mailbox Money for Nonprofits from a Bazillion Holiday Shoppers

Get Mailbox Money for Nonprofits from a Bazillion Holiday Shoppers

87 social media content ideas for restaurants that will make you hungry for more

87 Social Media Content Ideas for Restaurants

7 Tips for Taking Great Photos with Your Smartphone Camera

7 Tips for Taking Great Photos with Your Smartphone Camera

What's your favorite tchotchke?

Creative Office Spaces: What’s Your Favorite Tchotchke? 

Best SEO Practices When Updating Your Website

Best SEO Practices When Updating Your Website

Creating and Using Event Hashtags: Best practices and resources to optimize your marketing strategy with an event hashtag

Creating & Using Event Hashtags

North Texas Giving Day #ntxgivingday

It’s North Texas Giving Day!

MozCon 2016 Recap

MozCon 2016: Blogger’s Notes & Highlights

writing blogs beginner guide

9 Steps For Writing Awesome Blogs for your Business

State Fair of Texas Social Media

Social Media Breakfast Dallas: State Fair of Texas

Facebook Page Changes

Facebook Page Changes: What It Means for Your Business

Instagram Stories: Business

3 Reasons Your Business Should Use Instagram Stories

Video

Guide to Quick and (Almost) Effortless Video

New Website Blog Header

“We Need a New Website”

instagram blog header

Instagram is Shaking Things Up

daylight savings time blog

4 Ways To Get Back That Hour That Was Stolen From You

adc leap day

Ways to Spend Your Leap Day

adc facebook ads inspiration

Facebook Ads to Draw Inspiration From

adc promote events social

Use Social To Promote Events

adc facebook live streaming

Live Streaming on Facebook for Everyone

adc 2016 resolutions

9 Tech Resolutions You Should Make for 2016

adc black friday tech

5 Ways to Use Tech to Rule Black Friday

adc state of search

ICYMI: #StateofSearch 2015 Keynote Recaps

adc linkedin employees

Linking Your Employees & Your Business On Linkedin

adc essential tools

Inside Atomic: Tools We Can’t Live Without

adc businesses on instagram

5 Tips For Businesses Getting Started On Instagram

adc organized not chaotic

Organized NOT Chaotic: 3 Ways To Be An Organized Designer

SEO 101

Link Building 101 for SEO Clients

Twitter Tips That Businesses Must Know

Twitter Tips That Businesses Must Know

COi5QZKUwAEBU 4

Days 2 and 3 of #Inbound15

adc day 1 inbound2015 1015

Day 1 of #Inbound15

2.5

Review: The Pros and Cons of Layers for WordPress

Beach

Accept You’re Not on the Same Page: Paving the Way for a Successful Website Project

Businesses

Businesses: Don’t Do These Things on Facebook

STRATEGY

The Commoditization of Web Design: Don’t Panic, Just Change Your Game

titletag metadescription

Title Tags & Meta Descriptions: The Building Blocks of SEO

juggler

5 Considerations You Should Make When Choosing Social Media Networks for Your Company

site launch results edited

5 SEO Questions to Ask a Web Developer before Hiring Them

7 Reasons to Date a Social Media Manager

Social Media Roundup: Halloween Edition

Social Media Roundup: October 24

Social Media Roundup: HBO Announces, U2 Apologizes, and an Alaskan is Amazed

Social Media Roundup: Ebola, Ello, and Ew!

Social Media Weekly Roundup: Corgis, Wombats, and Ice – Oh My!

Social Media Roundup: Robin Williams Tribute

Social Media: Weekly Roundup – August 8th

Foursquare: New Logo, New Mission

All Aboard the Internship: Instagram is NOT the next Facebook

Social Media: Weekly Roundup

All Aboard the Internship: Ahoy Atomic!

Stories of an Intern: Your Restaurant in Social Media

Intern-ette Mediaphiles:Learning Curves

Intern-ette Mediaphiles: Twitter PSA

Intern-ette Mediaphiles: The Visual Side of Content

Intern-ette Mediaphiles: What does your logo say about your company?

Intern-ette Mediaphiles: National Pi Day

Do You #Hashtag?

The Intern-ette Mediaphiles: Volume 1

Social Media 2013: Recap

Is there an app for that?

What Google’s shift to 100% (not provided) means for your business

R.I.P. Query Data: The Rise of 100% (not provided)

Does art have a place in advertising?

Breaking Down Silos: Creating Collaboration in Your Online Marketing Teams

You Can’t Ignore Mobile Anymore

In Defense of Snapchat

Can I Use That?

The Benefits of Social Integration: Coachella

Google’s New Knowledge Graph Carousel & How It Will Change Local SEO

Social Media Mobile Apps and Restaurants

Teens Continue To “Pheed” the Social Media Fire

Google Pay Per Click 101 Plus Some

How to Develop and Maintain Your Social Image

SMB Dallas Recap- Using Data to Drive Social

It’s All Social – Building Business Relationships, Socially

Google Authorship and Page Rank in 2013

SMC Dallas Recap: Search and Social with Rob Garner

DFW SEARCH, (free food), SOCIAL, (free food) AMA and (did I mention free food?)

Are You a Trustworthy Individual, Brand, Organization?

Does your business need social media marketing?

Social Media 2012: A Year in Review

Social Media Overload

Website Planning: Understanding and Creating Site Maps

How to Select a Quality Web Developer

SMB Dallas recap- Pinterest 101 for Businesses

SMCDallas Recap: Customer-Engaged Marketing with Bill Lee

“Joomla” – Huh???

How To Keep Your Client Base At “Home Base”

Social Media Etiquette: Pardon the Interruption

Does the public ‘want’ in on Facebook’s latest win-win addition?

Extremely Awesome Social Media Marketing

Social Media Profit Takes Time

SEO Tips and Tricks for 2012

The Intern Files v.2.0: The Review

Pandas, Penguins, & SEO, Oh My!

Making the Transition- the Perks of a Post Grad Internship

Nonprofit Dallas Social Venture Partners

Search: A Nonprofit Cause

The Intern Files v.2.0: Social Media’s Role During a Tragedy

The Story of a Marketing Man, Rico

The Intern Files v.2.0: What’s All the Klout About?

The Real World…of Social Media

The Intern Files v.2.0: Getting Connected

Sales! Marketing! SEO? Social Media?

The Real World-Making the Transition

The Idiot’s Guide to Website Fonts

Four Simple Rules To Avoid Scope Creep

The Intern Files v.2.0 : The Beginning

5 Social Media Updates This Week

Mobile Security in the Legal Profession: Attorney-Client Privilege in the Ever-Changing Tech World

Six Ways to Get Your Social Content Seen

What Are Site Maps & How to Use Them

How To Solidify Your Design Process

Introduction to Using RSS Feeds

PR Firms and Digital Media Partnerships

The Intern Files: Final Review

The Social Media Success Recipe

Elevating Your Creativity In An Office Environment

You Have the Right to Remain Silent

The Intern Files: Client Etiquette

Cache Me If You Can

Go Team!

The Intern Files: Intern’s Guide to the Office

Email Marketing – Maintaining a Healthy List

Restaurant Web Design: Setting the Expectation

The Intern Files: Keeping Organized While Event Planning

Email Marketing Stairway To Success

Future Careers in Social Media

Sticks, Stones, and Words: Help Stop Cyber Bullying

The Intern Files: Optimizing the Work Environment

The Beginners Guide to Social Media

Brand Integrity: Do you have it?

The Intern Files: Google Before you Tweet

Deviating Effectively From Traditional Marketing Mediums

Online Marketing Tools for Nonprofits

Online Marketing Tools for Nonprofits

Sending Secure Messages from Smartphones or Tablets – Guest Post

A Picture Attracts a Thousand Words…

Types of Social Media Content

Stop Double Spacing after a Period

Boost Brand & Company Awareness, Regardless Of Budget

SlideShare Turns Zippy

Are You Engaged?

How To Use Google+ For Search

Email Marketing Call to Arms! Err… Action!

Where did all my contacts go?

Atomic Presents at SSS DFW Seminar- Download slides

Twitter Learns to Translate

Web Design and Development for Nonprofits

Web Design and Development for Nonprofits

Why Flash Isn’t Dazzling Anymore

2 Easy Ways to Keep Your Website Secure

Explore Dallas/Fort Worth recap

Social Media Notes from Explore Dallas

Email Marketing – Resurrecting the Unengaged Subscriber

Five Tips On Keeping Your Website Organized

Shazam the Superbowl

Five things to consider when creating or redesigning a website

How Social Media and Public Relations Work Together

How to make a social media marketing Facebook fan gate for ASP servers (fan vs non-fans)

Where Does SEO Fit into Your Web Presence?

Bloggers Delight

Email Marketing: Improving Your Open Rates

Why Email Marketing

Can companies survive without a footprint in the online market?

Create a Social Dialogue

Longer exposure through Promotional item marketing techniques

Foursquare Users Could be Switching to Oink

LinkedIn is Back in The Game

Web Development Platforms: What’s Best for My Business?

Cloudy with a Chance of Tweets

The Secret to Search

All for the Love of the Oodle!

Managing Interns 101

Tips to Making the Most of your Internship

Why Klout is Ruining my Personality

SEO Update: Google Panda 2.3 updates still happening

Networking the SMC Dallas Way

SMC Dallas “First Timer” Experience

The Wonderful Online World of Harry Potter

Google+ is Your New Social Media Addiction

Five years of website updates & maintenance – what does it add up to?

How To: Create a Professional Facebook Page

Mobile Marketing

Pinterest – The Next Big Thing?

How Social Media Complements Current Advertising

We need your help! Charter Night – West Plano Lions Club

Social Media/SEO Fall Internship

Social Media and the College Graduate

11 Ways to keep people off your social sites

Put Your Competition in Checkmate with a Solid Online Marketing Strategy

What’s in a Name?

Five BIG mistakes to avoid when setting up your company’s social media accounts

Beer Buzz Dallas

Predicting the Social Future: Social Media Trends for 2012

Are your impressions impressing?

An Ode to HootSuite

Search in 2011: More Local, Social, and Mobile.

2010’s Most Fascinating Social Media Moments

Stop, Don’t send that newsletter till you consider these aspects.

Content Matters; Superb SEO Will Only Get You So Far.

Facebook and Email Marketing working in harmony!

Akeeba Backup, Best Thing Since Sliced Bread.

Email Marketing and why you need it…

Foursquare: Inside the Check-In

Hit the Ground Running with Rapid Web Development

An Easy New Way for Small Businesses to Gain Free Publicity

The Importance of an FBML Tab

Google Instant – A Game Changer for SEO and SEM

Conversion Conversation

Common Sense Business Building Tip – Email Signatures

Marketability of QR Codes

Social Media Product Placement

Email Marketing: Some just don’t get the big picture

Setting expectations.. Some simple keys to successful web marketing projects

Social Media: Go Big or Go Home

Why a Small Agency is Better

Best Dallas Digital Agencies

New LinkedIn Premium Profile Redesign with Background Image

Your signal is still on…

Social Media: What it means to your brand’s reputation management efforts

To the Class of 2010

Why Twitter is important and how you can use it to grow

It is about Time to talk about your email Send Time

Think Before You Tweet

Great! I have a Facebook fan page… now what?

CSS 3 in Internet Explorer

It’s all about the fans (FBML Hide or Show Content based on fan status)

Facebook: Always in Style

Social marketing ideas for restaurants

Joomla Redirect … Not So Easy on Windows.

Unearthing the secrets of Account Planning

Socially Challenged?

Google Embraces Social Media