If you have read The Secret to Search and have Search Engine Optimization down but you need to build up your social media presence to get even better ranking, you are in the right place. In the SEO blog recipe I wrote awhile back, I mentioned in that SEO and Social Media are becoming more integrated, so here is my recipe for a great social media campaign to add to your Digital Marketing repertoire.
As more and more brands and companies look to social media for a way to get the word out about their products and services, it is becoming more imperative for businesses to have a presence in the social world.
The Social Media Success Recipe
· 3/8 parts of resources to Equal parts visual and written content*
· 3/8 parts of resources to Engagement
· 1/8 parts of resources to Sharing the love
· 1/8 parts of resources to Promotions
* Content needs to be the good stuff, top shelf if you can find it
First, for any social media you implement, you need to season your profile. A pinch of pictures and graphics with a heavy coating of keywords should do nicely. Be sure to fill in every box on the page you can to give your readers all the information they need to keep them full. Once you get that going, it’s time to add the content.
There are several types of content, and you should use a mix of all or a few to the liking of your target audience. Once your content is set and ready to go out daily, you should begin the engagement. Engagement should be done as often as possible, because it is social media after all and what is more social than interacting with those around you?
Now, these last two parts are like the icing on the cake. You are going to want to share the love by sharing news and interesting information about your industry. It’s also fun to throw in some things that might not even relate to your industry, but would be good information for your readers!
Last, but certainly not least, you will need to promote yourself. Be sure everyone knows you are social, put links to your social on your website and in emails. Have your staff talk it up in your store or when they are interacting with clients. You can also dip into ads and promotions on social sites, (e.g. Facebook Ads and Sponsored Stories).