Email and email automation are great digital tools that marketers can use to send some love to their customers and earn the attention of new ones. Personalizing your emails with names and product favorites shows that you pay attention to who they are and what they like. Many businesses send birthday emails and offers, so change it up and celebrate the anniversary of their first purchase with you.
Sometimes, just saying thank you when it’s not expected is just the love they needed, so thank your customers for no reason at all. Offering a special discount doesn’t hurt either. With some smart audience segmenting and DRIP campaigns, you’ll be spreading the love with heartfelt efficiency and meaning.