As a digital marketing agency and a Inbound Marketing Agency in Dallas – we’re always keeping you apprised of modern digital marketing tactics and techniques. We’re bringing you the highlights from HubSpot’s State of Inbound Marketing 2018.
- The State of Marketing
- The State of Sales
- Sales and Marketing Alignment
- Reaching Buyers
- Trend Data
- Who We surveyed
We see from the survey that North America leads the world in the Inbound Methodology.
It’s no surprise that growing SEO and organic presence is a top priority for most marketers. Most companies separate SEO and blog content creation – but they go hand in hand. Creating valuable content is key to growing organic reach and driving down paid media budgets. Using a HubSpot agency to creating marketing automation of that content is a valuable next step after your content strategy and execution is complete.
Proven ROI is a high driver of marketing decisions at almost all companies sizes. You see from this study that most respondents believe that Inbound Marketing yields a higher ROI that alternative methods. Having marketing automation combined with big data allows the C-suite more insight into specific marketing campaigns against monthly, quarterly, or annual revenue goals.