Mutual of Omaha’s Wild Kingdom was the program of choice back when televisions required you to get up from the couch to change the channel, fiddle with the volume knob that always fell off, or adjust the rabbit ears for better reception.  If you are not familiar with these practices, go ask your parents, your much younger very cool aunt/uncle, or much older less cool sibling. The show featured host, Marlin Perkins, bringing wild animals and their natural habitats around the world into viewers homes across America on Sunday nights.  The show is most notably known for pioneering the format now common to nature shows – a gripping story with real challenges faced by the Marlin Perkins and his camera crew in the wild.

Aside from Gator Boys, Crocodile Hunter, and any other Animal Planet program, animals are being used  in other industries, like Mozilla’s Firefox, the client/server system Butterfly, and of course all of the O’Reilly technology books with a variety of pen & ink drawings of obscure animals.  In addition to those mentioned, Google has jumped on the bandwagon by enlisting the animal kingdom to help with naming conventions.  Interestingly enough, speculations revolve around the algorithm Panda being named after Navneet Panda who has been one the primary engineers working on the algorithm changes.  Others believe the names come from the “endangered species list” or my favorite, the D.C. Comic‘s arch-nemesis to Batman, Penguin.

The Google Panda algorithm’s primary responsibility is to weed out low-quality content in search results, most notably ad-infested article network sites.  This gentle giant might look like a big teddy bear but beware those who have weak content and/or high bounce rates.

The Google Penguin algorithm goes fishing in “shark-infested” waters for websites that have implemented techniques that are in direct violation to the Google Webmaster Guidelines in order to boost their search rankings.  Sites with keyword stuffing, unnatural linking, link buying, and excessive anchor-text keywords are captured and consumed by this update.

Ways Atomic helps our clients to be Panda and Penguin friendly:

1.       Include quality practical content that is shared organically

2.       Proper link-building through quality backlinking to your site

3.       Relevant anchor text management

As the algorithms are updated, if you haven’t already, it is best practice to check your Google Webmaster’s tools account to see if there are any notices that have been sent directly by Google on July 23, warning that they have found unnatural links or other infractions.  As with anything, it is important to invest time and energy into good practices resulting in better search rankings and traffic.

With the evolving Panda and Penguin algorithm changes, it is only a matter of time before the “supervillain” are banished to the bottom of the search results.

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