SEO checklist for Dallas businesses

We get a ton of questions about ways a business can start optimizing their website to rank for their industry keywords. Having a Dallas SEO checklist can be very helpful – so we put together an actionable list of ways to start improving your website performance.

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Dallas SEO Guide 2019

Basic SEO 

  • Install Google Search Console
  • Install Bing Webmaster Tools
  • Setup Google Analytics
  • Setup Google Analytics Custom Dashboards
  • Install Yoast SEO (if WordPress)

 

Keywords

  • Use Google “Suggest” for long tail keywords
  • Research keywords with Google keyword planner
  • Search for online communities to find new keywords
  • Answer questions style searches in your industry
 

On-Page SEO

  • Include keywords in page URL
  • Use your keyword in the first paragraph of the page
  • Make sure H1, H2, H3, etc are in order
  • Optimize all images
  • Use external links to other sites
  • Use internal links to related content
  • Add Accelerated Mobile Pages (AMP)
  • Add Facebook Instant articles integration
 

Off-Page SEO

  • Submit website URL to local directories
  • Answer industry related questions in forums with backlink
  • Blog commenting
  • Links from social media accounts
  • Write and publish press releases
 

Content

  • Add ALT descriptions to images
  • Create local content
  • Provide value through infographics, video, images
  • Write blogs with at least 1200 words

 

Technical SEO

  • Find any crawl errors with Google Search Console
  • Fix all 404 pages with redirects
  • “Fetch” as Google to see rankability
  • Make website mobile friendly
  • Fix all broken links
  • Make website secure with HTTPS
  • Fix duplicate meta and title descriptions
  • Improve page load speed
 

Link Building

  • Get backlinks by guest posting
  • Become a podcast guest
  • Audit competitor backlinks

 

Important SEO Metrics

  • Page Load Speed
  • Click through rate
  • Backlinks with high authority
  • Goal completions via organic traffic
  • Bounce Rates 
  • Top exit pages

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