1) Smart content in front of the right eyeballs
Marketers today are being faced with difficult choices. We have data and content ad nauseam, and yet we can still be beholden to the “spray and pray” type of marketing. Allocation of resources, whether it’s our time in planning content, creating content, reading content, analyzing data, budgeting for ads, or delegating tasks to personnel, is vital so that today’s marketers can set a clear path to follow that will show ROI and achieve goals.
Do you have a product to distribute? Excellent, let’s get that up on your website. Now, how can we tell a story and create channels for the different intake types? For readers, we’ll create blog posts, write discussions about that product, and more until we establish a foothold in the market. For visual people, we’ll create infographics, videos with subtitles, and more as we work out way into feeds. For auditory people, we’ll create podcasts, more social posts, and listen for their feedback across the various platforms. These are just a few ways that marketing will get your product in front of eyeballs (or ears).
But how will we cut through all of the noise. That is where data comes in. Using the right tools, with the right tracking, and the right values to analyze, digital marketers will know exactly who to target, when to target them, and how to target the client that will lead to the best conversion.